Clearbit vs Wiza: Data Enrichment Tool Comparison
Compare Clearbit and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Clearbit and Wiza are both B2B data enrichment tools, but they differ in pricing and integrations. Clearbit starts at $45/mo with 4 integrations and focuses on real-time enrichment and visitor identification, now as Breeze Intelligence by HubSpot. Wiza offers a free tier, 10 integrations, and unlimited email reveals with AI research for prospecting.
Key takeaways
- Clearbit's entry plan costs $45/mo for 100 credits per month, while Wiza offers a free tier with 20 valid emails and 5 phone numbers.
- Wiza has 5 pricing tiers ranging from Free to $199/mo, compared to Clearbit's 3 tiers.
- Clearbit integrates with 4 platforms including HubSpot, Segment, Marketo, and Salesforce, while Wiza integrates with 10 platforms including Outreach, Pipedrive, Zoho CRM, and Clay.
- Both Clearbit and Wiza list 8 features each, and both integrate with HubSpot and Salesforce.
- Clearbit is now known as Breeze Intelligence by HubSpot and includes real-time lead scoring, IP intelligence, and corporate hierarchy mapping.
Reviewed and updated September 2, 2026
Clearbit vs Wiza: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Clearbit and Wiza will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Clearbit lists global data coverage and lead, contact, and account enrichment, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Wiza offers a lower entry point at $0/mo compared to Clearbit at $45/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Clearbit is B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Entry
Free
Clearbit Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Entry | $45/mo | 100 credits/month | N/A |
| Business | $1667/mo | Custom | N/A |
| Enterprise | Contact Sales | Custom | N/A |
Source: Clearbit Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $45/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Clearbit's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Clearbit Key Features
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clearbit
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Clearbit Integrations
Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce.
Integrations listed only by Clearbit: Segment, Marketo.
Integrations listed only by Wiza: Outreach, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Clearbit
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clearbit | Wiza |
|---|---|---|
| Starting Price | $45/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clearbit and Wiza both serve the B2B lead data and contact enrichment market. Wiza offers a more accessible entry point, while Clearbit starts at $45/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clearbit and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clearbit and Wiza?
- Clearbit is a B2B data enrichment platform, now called Breeze Intelligence by HubSpot, offering real-time enrichment and visitor identification. Wiza is a B2B prospecting tool that verifies emails and phone numbers on request, with LinkedIn and Sales Navigator export and CRM push capabilities.
- Which tool is cheaper, Clearbit or Wiza?
- Wiza has the lower entry point at free, compared to Clearbit's $45/mo starting price. Wiza also offers 5 pricing tiers ranging from Free to $199/mo, while Clearbit has 3 tiers, with its top plan requiring you to contact sales.
- Does Clearbit or Wiza have more integrations?
- Wiza has more integrations, listing 10 including Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay. Clearbit lists 4 integrations: HubSpot, Segment, Marketo, and Salesforce. Both tools share HubSpot and Salesforce as common integrations.
- Is Wiza a good fit for teams with a complex tech stack?
- Yes, Wiza is recommended for organizations with complex tech stacks needing broad integration support, since it lists 10 integrations. It is also suited for teams that want to start free and scale up their usage as their needs grow.
- Who should choose Clearbit over Wiza?
- Clearbit fits budget-conscious teams looking for an affordable enrichment tool, enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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