Close vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Compare Close (CRM platform) and Expandi (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform built for inside sales teams with built-in calling, SMS, and pipeline tracking, starting at $19 per month. Expandi is a sales engagement platform for multichannel outreach across LinkedIn, email, and connection requests, starting at $99 per month. They serve different jobs, so many teams run both together rather than choosing one.
Key takeaways
- Close starts at $19 per month for its Solo plan, while Expandi starts at $99 per month for its Business plan.
- Close offers four pricing tiers (Solo, Essentials, Growth, Scale), while Expandi offers two (Business and Agency).
- Close and Expandi share only one listed integration in common: HubSpot.
- Close lists features such as built-in calling with Power Dialer, native SMS messaging, and an AI Email Assistant.
- Expandi lists features such as a conditional sequence builder with if/action branching, profile auto warm-up, and unlimited campaigns.
Reviewed and updated September 4, 2026
Close vs Expandi: CRM Platform vs Sales Engagement Platform Comparison
Close (CRM platform) and Expandi (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching.
Close offers a lower entry point at $19/mo compared to Expandi at $99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for coordinating outreach across email, phone, and social channels, that is Expandi. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Business
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
Pricing Analysis
Close is more affordable at the entry level ($19/mo vs $99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Close offers 4 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Close: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, Segment, Calendly.
Integrations listed only by Expandi: Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Expandi
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Close | Expandi |
|---|---|---|
| Starting Price | $19/mo | $99/mo |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 6 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Expandi the multi-channel sales outreach and engagement tracking side. Close offers a more accessible entry point at $19/mo, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Expandi for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Close and Expandi?
- Close is a CRM platform focused on customer relationship management and sales pipeline tracking, with built-in calling, SMS, and workflow automation. Expandi is a sales engagement platform focused on multichannel sales outreach, sending connection requests, messages, and email follow-ups in one sequence with a conditional sequence builder.
- How much does Close cost compared to Expandi?
- Close's entry plan, Solo, costs $19 per month and is limited to 10,000 leads. Expandi's entry plan, Business, costs $99 per month with an unlimited number of campaigns. Close also offers more pricing tiers overall, with four compared to Expandi's two.
- Do Close and Expandi integrate with the same tools?
- They share only one listed integration, HubSpot. Close also connects with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, Segment, and Calendly. Expandi also connects with Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, and Webhooks.
- Can I use Close and Expandi together?
- Yes, many teams run one of each since the platforms are not substitutes for every job. Close is built for organizing contacts, tracking deals, and forecasting revenue, while Expandi is built for coordinating outreach across email, phone, and social channels.
- Which tool is better for LinkedIn outreach, Close or Expandi?
- Expandi is the one built for that, as it is a cloud-based LinkedIn outreach tool that sends connection requests, messages, and email follow-ups in one sequence with a conditional sequence builder, profile warm-up, and per-account safety limits. Close does not list LinkedIn-specific outreach features.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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