Close vs folk: CRM Platform Comparison
Compare Close and folk side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Close is a CRM built for inside sales teams with built-in calling, SMS, and workflow automation, starting at $19/mo. folk is a relationship-focused CRM with AI assistants, LinkedIn import, and WhatsApp sync, starting at $30/mo. Close offers 4 pricing tiers and 8 integrations, while folk offers 3 tiers and 10 integrations.
Key takeaways
- Close's entry plan costs $19/mo compared to folk's entry plan at $30/mo.
- Close offers 4 pricing tiers, Solo, Essentials, Growth, and Scale, while folk offers 3 tiers, Standard, Premium, and Enterprise.
- Close integrates with 8 tools including Slack, HubSpot, and Zoom, while folk integrates with 10 tools including WhatsApp, Apollo, and Clearbit.
- Both Close and folk list 8 key features each on their own websites.
- Close was founded in 2013, while folk's founding year is not listed.
Reviewed and updated September 4, 2026
Close vs folk: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Close and folk will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, while folk lists pipeline management and email campaigns. A capability both offer can appear under different names, so read both feature lists below.
Close offers a lower entry point at $19/mo compared to folk at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Standard
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Pricing Analysis
Close is more affordable at the entry level ($19/mo vs $30/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Close offers 4 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Shared Integrations
Both tools integrate with: Zapier, Gmail.
Integrations listed only by Close: Slack, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Integrations listed only by folk: Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, Clearbit.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Close | folk |
|---|---|---|
| Starting Price | $19/mo | $30/mo |
| Top Tier Price | $149/mo | $100/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close and folk both serve the customer relationship management and sales pipeline tracking market. Close offers a more accessible entry point at $19/mo, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and folk for current information.
Frequently asked questions.
Frequently asked questions- Which CRM is cheaper, Close or folk?
- Close is cheaper at the entry level, starting at $19/mo compared to folk's $30/mo starting price. Close's top tier costs $149/mo while folk's top tier costs $100/mo, so folk becomes the lower-cost option at the highest published tier.
- What integrations does Close offer that folk doesn't?
- Close lists integrations that folk does not, including Slack, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly. Both platforms share Zapier and Gmail as common integrations.
- What integrations does folk offer that Close doesn't?
- folk lists integrations not found on Close's page, including Outlook, Google Calendar, Google Contacts, WhatsApp, Make, Pandadoc, Apollo, and Clearbit. In total, folk lists 10 integrations compared to Close's 8.
- Which CRM is better for sales teams that rely heavily on calling?
- Close is built specifically for inside sales teams and includes built-in calling with a Power Dialer, predictive dialing, and native SMS messaging. folk does not list these calling-specific features, focusing instead on relationship context, email campaigns, and AI assistants.
- Does folk have more features than Close?
- No, both Close and folk list 8 key features each on their respective websites. The focus differs: Close emphasizes calling, SMS, and workflow automation, while folk emphasizes contact enrichment, LinkedIn import, and AI-powered magic fields.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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