Close vs Keap: CRM Platform Comparison
Compare Close and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Close and Keap are both CRM platforms for sales pipeline tracking, but they differ sharply on price and design. Close starts at $19/mo across 4 tiers with built-in calling, SMS, and predictive dialing for inside sales teams. Keap is a single $299/mo plan combining contact management, marketing automation, and invoicing for small businesses.
Key takeaways
- Close's entry plan, Solo, costs $19/mo and is limited to 10,000 leads.
- Keap offers one plan priced at $299/mo starting at 1,500 contacts and 2 users.
- Close offers 4 pricing tiers (Solo, Essentials, Growth, Scale) while Keap offers only 1 plan.
- Close lists 8 integrations including Zapier, Slack, Gmail, and HubSpot, while Keap lists 6 including PayPal, Stripe, and Eway.
- Close and Keap share only two listed integrations: Zapier and Gmail.
Reviewed and updated September 5, 2026
Close vs Keap: CRM Platform Comparison
Close and Keap compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.
Close offers a lower entry point at $19/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Keap
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Close is more affordable at the entry level ($19/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Close offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier, Gmail.
Integrations listed only by Close: Slack, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Integrations listed only by Keap: Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Close | Keap |
|---|---|---|
| Starting Price | $19/mo | $299/mo |
| Top Tier Price | $149/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 6 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close and Keap both serve the customer relationship management and sales pipeline tracking market. Close offers a more accessible entry point at $19/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Keap for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Close or Keap?
- Close is cheaper at the entry level, starting at $19/mo compared to Keap's single plan at $299/mo. Close also offers 4 pricing tiers, topping out at $149/mo, giving buyers more granularity as they scale, while Keap sells only one plan priced by contact count.
- What is the main difference between Close and Keap?
- Close is built specifically for inside sales teams, with built-in calling, SMS, and email functionality designed to reduce manual data entry and speed up sales velocity. Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes, and invoicing in one product.
- What integrations does Close support?
- Close connects with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly, totaling 8 integrations. Of these, only Zapier and Gmail are also listed by Keap, so teams relying on Slack, Zoom, or HubSpot would find those exclusive to Close.
- What integrations does Keap support?
- Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 integrations. PayPal, Stripe, Eway, and Outlook are listed only by Keap and not by Close, which matters for teams needing payment processing tied into their CRM.
- Who should use Keap instead of Close?
- Keap is a better fit for mid-market to enterprise teams with established CRM budgets and growing teams that need scalable contact management. Both tools are recommended for sales teams tracking deals from first touch to close and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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