Close vs Maximizer: CRM Platform Comparison
Compare Close and Maximizer side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Close is the better fit for budget-conscious inside sales teams that want built-in calling, SMS, and predictive dialing starting at $19/mo, while Maximizer suits organizations wanting a wider feature set, broader integrations, and customizable deployment starting at $65/mo. Close focuses on sales velocity, Maximizer on customization and AI-powered insights.
Key takeaways
- Close's entry plan, Solo, costs $19/mo and is limited to 10k leads, while Maximizer's entry plan, Core, costs $65/mo.
- Close offers 4 pricing tiers (Solo, Essentials, Growth, Scale), while Maximizer offers 5 (Core, Business, Business +, Enterprise, On-Premise).
- Close lists 8 key features including Power Dialer, native SMS messaging, and an AI Email Assistant, while Maximizer lists 12 including AI-powered insights and deal coaching.
- Close integrates with 8 named tools including Slack, Gmail, Zoom, and HubSpot, while Maximizer integrates with 15 named tools including DocuSign, Twilio, and Shopify.
- Both platforms share integrations with Zapier, Microsoft Outlook, and Calendly, and Maximizer offers both cloud and on-premise deployment options.
Reviewed and updated September 4, 2026
Close vs Maximizer: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Close and Maximizer will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, while Maximizer lists contact management and tasks and reminders. A capability both offer can appear under different names, so read both feature lists below.
Close offers a lower entry point at $19/mo compared to Maximizer at $65/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Core
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
Close is more affordable at the entry level ($19/mo vs $65/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Maximizer offers 5 pricing tiers compared to Close's 4, giving you more granularity as you scale.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Shared Integrations
Both tools integrate with: Zapier, Microsoft Outlook, Calendly.
Integrations listed only by Close: Slack, Gmail, Zoom, HubSpot, Segment.
Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Teams, SendGrid, Twilio, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Chili Piper, Drift.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Close | Maximizer |
|---|---|---|
| Starting Price | $19/mo | $65/mo |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 12 |
| Integrations | 8 | 15 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close and Maximizer both serve the customer relationship management and sales pipeline tracking market. Close offers a more accessible entry point at $19/mo, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Close or Maximizer?
- Close is cheaper at the entry level, starting at $19/mo for its Solo plan compared to Maximizer's Core plan at $65/mo. Close's Solo plan is limited to 10k leads. Maximizer offers more pricing tiers overall, with 5 compared to Close's 4, including Enterprise and On-Premise options with custom pricing.
- What features does Close offer that Maximizer does not list?
- By exact wording on each vendor's page, Close lists built-in calling with Power Dialer, native SMS messaging, email sequences and templates, automated workflows, predictive dialing, an AI Email Assistant, pipeline and activity reporting, and role-based access and permissions. These 8 items are listed only by Close, though similar capabilities may exist under different names on Maximizer's list.
- What integrations does Maximizer support that Close doesn't?
- Maximizer lists integrations with DocuSign, Mailchimp, Microsoft Teams, SendGrid, Twilio, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Chili Piper, and Drift that are not listed on Close's integration page. Both tools do share integrations with Zapier, Microsoft Outlook, and Calendly.
- Is Close or Maximizer better for a growing sales team on a budget?
- Close is better suited for budget-conscious teams, according to the article, since it starts at $19/mo versus Maximizer's $65/mo. Close is described as a good fit for sales teams tracking deals from first touch to close, managers needing pipeline visibility, and growing teams needing scalable contact management.
- Does Maximizer offer on-premise deployment?
- Yes, Maximizer offers both cloud and on-premise deployment options, according to the article. It is made in Canada and is sold in an all-industries edition as well as a financial services edition built for wealth, insurance, and financial advisory teams. On-premise pricing requires contacting sales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close vs Membrain: CRM Platform Comparison
Compare Close and Membrain side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs Copper: CRM Platform Comparison
Compare Agile CRM and Copper side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.