Closely vs Groove by Clari: Sales Engagement Platform Comparison
Compare Closely and Groove by Clari side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Closely and Groove by Clari both serve multi-channel sales outreach, but they differ in approach: Closely is a LinkedIn and email outbound platform starting at $49/mo, while Groove by Clari is a Salesforce-native engagement platform with custom pricing only. Closely offers 4 pricing tiers with more granularity; Groove offers one contact-based tier.
Key takeaways
- Closely publishes an entry price of $49/mo for its Starter plan, which includes 1 LinkedIn account and unlimited email accounts.
- Groove by Clari uses custom, contact-sales pricing with only one listed tier called Groove.
- Closely offers 4 pricing tiers total: Starter, Growth, Essential, and Custom, compared to Groove's single tier.
- Closely lists features such as a conditional sequence builder, LinkedIn account warmup, and dedicated residential IPs for each LinkedIn account.
- Groove by Clari lists features such as deep Salesforce integration, auto-logging of activities to Salesforce, and revenue intelligence via the Clari platform.
Reviewed and updated September 21, 2026
Closely and Groove by Clari compete head-to-head in the multi-channel sales outreach and engagement tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, while Groove by Clari lists deep salesforce integration and multi-channel engagement flows. A capability both offer can appear under different names, so read both feature lists below.
Closely publishes an entry price of $49/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Groove
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Closely offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce, Gmail, Microsoft Outlook.
Integrations listed only by Closely: Pipedrive, HubSpot, GoHighLevel, SMTP, Webhooks.
Integrations listed only by Groove by Clari: Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Closely | Groove by Clari |
|---|---|---|
| Starting Price | $49/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 8 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely and Groove by Clari both serve the multi-channel sales outreach and engagement tracking market. Closely publishes an entry price of $49/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- How much does Closely cost compared to Groove by Clari?
- Closely publishes an entry price of $49/mo for its Starter plan, scaling up to $127/mo for Growth and $205/mo for Essential, with a Custom tier available on request. Groove by Clari uses custom pricing only and requires contacting sales, so the two cannot be directly compared on list price.
- What is the core difference between Closely and Groove by Clari?
- Closely is an outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder and unified inbox. Groove by Clari is a Salesforce-native sales engagement platform that automates email sequences, logging, and analytics while keeping activity data natively in Salesforce.
- Which platform has more pricing tiers?
- Closely offers 4 pricing tiers (Starter, Growth, Essential, and Custom), giving buyers more granularity as they scale. Groove by Clari offers only 1 listed tier, called Groove, which uses contact-based custom pricing.
- Does Closely integrate with Salesforce?
- Yes, Closely connects with Salesforce along with Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks. Groove by Clari also integrates with Salesforce, plus Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- What features does Groove by Clari offer that Closely does not list?
- Groove by Clari lists deep Salesforce integration, auto-logging of all activities to Salesforce, a dialer with call logging and recording, meeting scheduler with calendar integration, analytics dashboards, template and snippet management, revenue intelligence via the Clari platform, and account-based engagement workflows, none of which appear on Closely's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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