Closely vs Growbots: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Closely (sales engagement platform) and Growbots (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform for multichannel outreach across LinkedIn and email, priced from $49 per month, while Growbots is a cold email platform built around a 180M plus prospect database, priced from free. Choose Closely to coordinate email, phone, and social touches, and Growbots to send cold email campaigns that land in the inbox.
Key takeaways
- Closely's entry plan, Starter, costs $49 per month and includes 1 LinkedIn account with unlimited email accounts.
- Growbots offers a Freemium plan at no cost, giving partial access to its 180M plus prospect database and up to 20 emails per email account daily.
- Closely lists four pricing tiers (Starter, Growth, Essential, Custom) while Growbots lists three (Freemium, Starter Outreach, Pro Outreach).
- Growbots' Starter Outreach and Pro Outreach plans both start prospect credits from $0.13 per prospect, priced at $29 per month and $39 per month respectively.
- Closely lists features such as a conditional sequence builder and dedicated residential IP for each LinkedIn account, while Growbots lists features such as spintax formulas and warm replies detection.
Reviewed and updated September 5, 2026
Closely vs Growbots: Sales Engagement Platform vs Cold Email Platform Comparison
Sales teams building an outbound stack often weigh Closely, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Growbots, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Growbots is a cold email platform for cold email outreach. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Growbots lists explore database of 180m+ prospects and email verification on import.
Growbots offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Growbots. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Growbots is Cold email software that finds prospects in a 180M+ contact database, warms up sending inboxes and automates outbound email campaigns. Also sells a Concierge service in which its own team runs the outbound process.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Freemium
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Growbots Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Freemium | Free | Basic Filters; partial access to the 180M+ prospect database | 20 email accounts; 3 sequences; up to 20 per email daily |
| Starter Outreach | $29/mo | Credits (Per Propsect) From $0.13 | Unlimited email accounts; unlimited sequences; up to 100 per email daily |
| Pro Outreach | $39/mo | Credits (Per Propsect) From $0.13 | Unlimited email accounts; unlimited sequences; up to 500 per email daily |
Source: Growbots Pricing
Pricing Analysis
Growbots offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Closely offers 4 pricing tiers compared to Growbots's 3, giving you more granularity as you scale.
Growbots includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Explore Database of 180M+ Prospects
- Email Verification on Import
- Gradual Automatic Warmup
- Custom Tracking Domain
- Spintax Formulas
- A/B Testing
- and 4 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Growbots Key Features
- Explore Database of 180M+ Prospects
- Email Verification on Import
- Gradual Automatic Warmup
- Custom Tracking Domain
- Spintax Formulas
- A/B Testing
- Shared Inbox
- Out-Of-Office Rescheduling
- Warm Replies Detection
- Email Templates Generator
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Growbots
- Explore Database of 180M+ Prospects
- Email Verification on Import
- Gradual Automatic Warmup
- Custom Tracking Domain
- Spintax Formulas
- A/B Testing
- Shared Inbox
- Out-Of-Office Rescheduling
- Warm Replies Detection
- Email Templates Generator
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Growbots Integrations
Growbots connects with: Salesforce, HubSpot, Zapier, Gmail, Outlook, SMTP, IMAP.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Gmail, SMTP.
Integrations listed only by Closely: Pipedrive, GoHighLevel, Microsoft Outlook, Webhooks.
Integrations listed only by Growbots: Zapier, Outlook, IMAP.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Growbots
- Budget-conscious teams looking for an affordable cold email platform
- Teams that want to start free and scale up as needs grow
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | Closely | Growbots |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | Contact Sales | $39/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 8 | 7 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Growbots the cold email outreach side. Growbots offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Growbots for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Closely and Growbots?
- Closely is a sales engagement platform built for multichannel outreach across LinkedIn and email with a conditional sequence builder, while Growbots is a cold email platform centered on a 180M plus prospect database and automated cold email campaigns. They serve different parts of an outbound workflow, and many teams run both together.
- Which is cheaper, Closely or Growbots?
- Growbots has the lower entry point, with a free Freemium plan compared to Closely's Starter plan at $49 per month. Growbots' paid tiers start at $29 per month for Starter Outreach and $39 per month for Pro Outreach, both with prospect credits from $0.13 per prospect.
- Does Closely support LinkedIn outreach?
- Yes, Closely supports LinkedIn outreach as part of its multichannel campaigns across LinkedIn and email. It also includes LinkedIn account warmup and a dedicated residential IP for each LinkedIn account, features listed only by Closely and not by Growbots.
- Does Growbots include a free plan?
- Yes, Growbots offers a Freemium plan at no cost, which includes basic filters and partial access to its 180M plus prospect database, along with 20 email accounts and up to 20 emails per email account daily. This lets teams evaluate the platform before paying.
- Can Closely and Growbots be used together?
- The article notes that many teams run one platform of each type, since Closely focuses on coordinating multichannel outreach across email, phone, and social channels while Growbots focuses on cold email campaigns that land in the inbox and generate replies.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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