Closely vs HubSpot CRM: Sales Engagement Platform vs CRM Platform Comparison
Compare Closely (sales engagement platform) and HubSpot CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform built for multi-channel outreach across LinkedIn and email, starting at $49/mo. HubSpot CRM is a CRM platform built for contact management and deal pipeline tracking, with a free entry tier. Teams needing coordinated outreach should choose Closely; teams needing pipeline and contact organization should choose HubSpot CRM. Many teams run both together.
Key takeaways
- Closely's Starter plan costs $49/mo and includes 1 LinkedIn account with unlimited email accounts.
- HubSpot CRM offers a free entry tier, with paid Sales Hub plans at $20/mo, $100/mo, and $150/mo.
- Closely's Growth plan at $127/mo includes 3 LinkedIn accounts and 3,000 bonus credits per month.
- Closely lists features such as a conditional sequence builder, LinkedIn account warmup, and a dedicated residential IP per LinkedIn account.
- Both Closely and HubSpot CRM integrate with Salesforce and Gmail.
Reviewed and updated September 4, 2026
Closely vs HubSpot CRM: Sales Engagement Platform vs CRM Platform Comparison
Closely is a sales engagement platform; HubSpot CRM is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and HubSpot CRM lists contact and company management and deal pipeline and tracking.
HubSpot CRM offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is HubSpot CRM. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Free
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Pricing Analysis
HubSpot CRM offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
HubSpot CRM includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Shared Integrations
Both tools integrate with: Salesforce, Gmail, Microsoft Outlook.
Integrations listed only by Closely: Pipedrive, HubSpot, GoHighLevel, SMTP, Webhooks.
Integrations listed only by HubSpot CRM: Slack, Zapier, Shopify, WordPress, Zoom.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Closely | HubSpot CRM |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | Contact Sales | $150/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 8 |
| Founded | N/A | 2006 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and HubSpot CRM the customer relationship management and sales pipeline tracking side. HubSpot CRM offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and HubSpot CRM for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Closely and HubSpot CRM?
- Closely is a sales engagement platform focused on multi-channel outreach across LinkedIn and email, while HubSpot CRM is a CRM platform focused on customer relationship management and pipeline tracking. Closely lists multichannel campaigns and a conditional sequence builder, while HubSpot CRM lists contact and company management and deal pipeline tracking.
- Which is cheaper, Closely or HubSpot CRM?
- HubSpot CRM has a lower entry point at $0/mo compared to Closely's $49/mo Starter plan. HubSpot CRM's free tier lets teams evaluate the platform before paying, while its paid Sales Hub plans go up to $150/mo.
- Can I use Closely and HubSpot CRM together?
- Yes, Closely lists HubSpot as one of its integrations, alongside Salesforce, Pipedrive, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks. The article notes that many teams run one of each tool together since they serve different parts of the workflow.
- Does Closely offer LinkedIn automation features?
- Yes, Closely lists LinkedIn-specific features including multichannel campaigns across LinkedIn and email, LinkedIn account warmup, a dedicated residential IP for each LinkedIn account, and export from Sales Navigator, LinkedIn posts and events.
- What CRM features does HubSpot CRM include that Closely doesn't list?
- HubSpot CRM lists contact and company management, deal pipeline and tracking, meeting scheduling, live chat and chatbot builder, customizable reporting dashboards, and document tracking and e-signatures, none of which appear on Closely's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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