Closely vs Lemlist: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Closely (sales engagement platform) and Lemlist (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Closely (sales engagement platform) and Lemlist (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 2, 2026
Closely vs Lemlist: Sales Engagement Platform vs Cold Email Platform Comparison
Sales teams building an outbound stack often weigh Closely, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Lemlist, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Lemlist is a cold email platform for cold email outreach. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Lemlist lists 650m+ lead database and ai personalization.
Closely offers a lower entry point at $49/mo compared to Lemlist at $69/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Lemlist. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Lemlist is Multichannel sales engagement platform with 650M+ lead database, AI personalization, and LinkedIn automation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Lemlist Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| $69/mo | Unlimited Contacts | 50,000 emails /mo | |
| Multichannel | $109/mo | Unlimited | Unlimited emails & messages /mo |
| Enterprise | Contact Sales | Unlimited | Unlimited emails & messages /mo |
Source: Lemlist Pricing
Pricing Analysis
Closely is more affordable at the entry level ($49/mo vs $69/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and cold email outreach, this price difference matters.
Closely offers 4 pricing tiers compared to Lemlist's 3, giving you more granularity as you scale.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- 650M+ lead database
- AI personalization
- Email warmup and deliverability boost
- Unlimited email follow-ups
- LinkedIn automation
- In-app VoIP calling
- and 2 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Lemlist Key Features
- 650M+ lead database
- AI personalization
- Email warmup and deliverability boost
- Unlimited email follow-ups
- LinkedIn automation
- In-app VoIP calling
- WhatsApp integration (add-on)
- Chrome extensions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Lemlist
- 650M+ lead database
- AI personalization
- Email warmup and deliverability boost
- Unlimited email follow-ups
- LinkedIn automation
- In-app VoIP calling
- WhatsApp integration (add-on)
- Chrome extensions
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Lemlist Integrations
Lemlist connects with: HubSpot, Salesforce, Pipedrive, Close.io, Zoho CRM, Zapier, Make, n8n, Clay, Apollo, Slack, Airtable, Calendly.
Shared Integrations
Both tools integrate with: Salesforce, Pipedrive, HubSpot.
Integrations listed only by Closely: GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Integrations listed only by Lemlist: Close.io, Zoho CRM, Zapier, Make, n8n, Clay, Apollo, Slack, Airtable, Calendly.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Lemlist
- Organizations with complex tech stacks needing broad integration support (13 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | Closely | Lemlist |
|---|---|---|
| Starting Price | $49/mo | $69/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 13 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Lemlist the cold email outreach side. Closely offers a more accessible entry point at $49/mo, while Lemlist starts at $69/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Lemlist for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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