Tool Comparisons

    Closely vs Mailarrow: Sales Engagement Platform vs Cold Email Platform Comparison

    Compare Closely (sales engagement platform) and Mailarrow (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    September 2, 20266 min read
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    The short answer

    Compare Closely (sales engagement platform) and Mailarrow (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Reviewed and updated September 2, 2026

    Closely vs Mailarrow: Sales Engagement Platform vs Cold Email Platform Comparison

    Sales teams building an outbound stack often weigh Closely, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Mailarrow, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

    The Quick Answer

    Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Mailarrow is a cold email platform for cold email outreach. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Mailarrow lists unlimited email warmup and unlimited mailboxes.

    Mailarrow offers a lower entry point at $39/mo compared to Closely at $49/mo.

    If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Mailarrow. Many teams run one of each.

    Understanding the Core Difference

    Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.

    Mailarrow is Cold email outreach software with email warmup, AI personalization, unlimited sequences and unlimited connected mailboxes. Users bring their own mailboxes and prospect lists; Mailarrow does not sell leads or provide inboxes.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $49/moClosely entry plan

    Starter

    $39/moMailarrow entry plan

    Basic

    Entry pricing for Closely and Mailarrow, as published on each vendor's own pricing page.

    Closely Pricing (as of September 2026)

    PlanPriceContacts
    Starter$49/mo1 LinkedIn account, unlimited email accounts
    Growth$127/mo3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo
    Essential$205/mo5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo
    CustomContact SalesUnlimited seats, custom LinkedIn accounts and credits

    Source: Closely Pricing

    Mailarrow Pricing (as of September 2026)

    PlanPriceContactsEmails
    Basic$39/mo2,000 active prospects6,000 emails
    Professional$59/mo20,000 active prospects60,000 emails
    Growth$99/mo50,000 active prospects150,000 emails

    Source: Mailarrow Pricing

    Pricing Analysis

    Mailarrow offers the lower entry point ($39/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    Closely offers 4 pricing tiers compared to Mailarrow's 3, giving you more granularity as you scale.

    Features Breakdown

    Closely lists
    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • and 4 more listed below
    Mailarrow lists
    • Unlimited Email Warmup
    • Unlimited Mailboxes
    • AI Personalization
    • Sending mailbox rotation
    • Detailed campaign analytics
    • Bulk Prospects Import
    • and 4 more listed below
    What Closely and Mailarrow each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Closely Key Features

    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • Email finder with a multi-step fallback process
    • Phone number finder
    • AI lead scoring and personalization agents
    • Export from Sales Navigator, LinkedIn posts and events

    Mailarrow Key Features

    • Unlimited Email Warmup
    • Unlimited Mailboxes
    • AI Personalization
    • Sending mailbox rotation
    • Detailed campaign analytics
    • Bulk Prospects Import
    • Custom properties
    • Sending schedules
    • Advanced tracking
    • Reply tracking

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Closely

    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • Email finder with a multi-step fallback process
    • Phone number finder
    • AI lead scoring and personalization agents
    • Export from Sales Navigator, LinkedIn posts and events

    Listed only by Mailarrow

    • Unlimited Email Warmup
    • Unlimited Mailboxes
    • AI Personalization
    • Sending mailbox rotation
    • Detailed campaign analytics
    • Bulk Prospects Import
    • Custom properties
    • Sending schedules
    • Advanced tracking
    • Reply tracking

    Integration Ecosystem

    Closely Integrations

    Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.

    Mailarrow Integrations

    Mailarrow connects with: Gmail, Outlook, Zoho, Zapier, TrulyInbox.

    Shared Integrations

    Both tools integrate with: Gmail.

    Integrations listed only by Closely: Salesforce, Pipedrive, HubSpot, GoHighLevel, Microsoft Outlook, SMTP, Webhooks.

    Integrations listed only by Mailarrow: Outlook, Zoho, Zapier, TrulyInbox.

    Use Case Recommendations

    Best Fit for Closely

    • Budget-conscious teams looking for an affordable sales engagement platform
    • Organizations with complex tech stacks needing broad integration support (8 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Mailarrow

    • Budget-conscious teams looking for an affordable cold email platform
    • Sales teams running high-volume outbound email campaigns
    • Agencies managing multiple client outreach programs
    • SDR teams focused on pipeline generation

    Feature Comparison Summary

    FeatureCloselyMailarrow
    Starting Price$49/mo$39/mo
    Top Tier PriceContact Sales$99/mo
    Total Features Listed1010
    Integrations85

    Getting Started Checklist

    1. Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
    2. Estimate your expected sequences and engagement actions and email sending volume to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Mailarrow the cold email outreach side. Mailarrow offers a more accessible entry point at $39/mo, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Closely and Mailarrow for current information.

    CloselyMailarrowSales Engagement PlatformCold Email PlatformComparisonsales-engagementemail-sending
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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