Tool Comparisons

    Closely vs Mixmax: Sales Engagement Platform vs Cold Email Platform Comparison

    Compare Closely (sales engagement platform) and Mixmax (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Editorial illustration for Closely vs Mixmax
    August 23, 2026Updated September 4, 20266 min read
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    The short answer

    Closely is a multichannel sales engagement platform for LinkedIn and email outreach, priced from $49/mo, while Mixmax is a cold email and Gmail-based sales engagement tool with a free tier and paid plans up to $105/mo. Closely suits teams coordinating outreach across channels; Mixmax suits teams focused on inbox-based email campaigns and reply generation.

    Key takeaways

    • Closely's entry plan, Starter, costs $49/mo and includes 1 LinkedIn account with unlimited email accounts.
    • Mixmax offers a free plan with 50 sequence recipients per month and 20 tracked emails, making $0/mo its entry point.
    • Mixmax has 5 pricing tiers ranging from Free to Mixmax Suite at $105/mo, compared to Closely's 4 tiers topping out at Custom pricing.
    • Closely lists features such as LinkedIn account warmup, a dedicated residential IP per LinkedIn account, and a phone number finder that Mixmax does not list.
    • Both platforms integrate with Salesforce, HubSpot, and Pipedrive, though Closely also connects with GoHighLevel and Mixmax connects with Slack, Zoom, Calendly, and Zapier.

    Reviewed and updated September 4, 2026

    Closely vs Mixmax: Sales Engagement Platform vs Cold Email Platform Comparison

    Closely (sales engagement platform) and Mixmax (cold email platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

    The Quick Answer

    Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Mixmax is a cold email platform for cold email outreach. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Mixmax lists ai-powered email sequences and email tracking and analytics.

    Mixmax offers a lower entry point at $0/mo compared to Closely at $49/mo.

    If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Mixmax. Many teams run one of each.

    Understanding the Core Difference

    Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.

    Mixmax is Sales engagement platform for Gmail with AI-powered sequences, email tracking, meeting scheduling, and conversation intelligence.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing table: Pricing Comparison (Closely, Mixmax, Starter, Free)

    $49/moClosely entry plan

    Starter

    FreeMixmax entry plan

    Free

    Entry pricing for Closely and Mixmax, as published on each vendor's own pricing page.

    Closely Pricing (as of September 2026)

    PlanPriceContacts
    Starter$49/mo1 LinkedIn account, unlimited email accounts
    Growth$127/mo3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo
    Essential$205/mo5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo
    CustomContact SalesUnlimited seats, custom LinkedIn accounts and credits

    Source: Closely Pricing

    Mixmax Pricing (as of September 2026)

    PlanPriceContactsEmails
    FreeFree50 sequence recipients/month20 tracked emails
    Inbox Copilot$34/moN/AUnlimited tracked emails
    Meeting Copilot$34/moN/A20 tracked emails
    Engagement Copilot$65/mo1,500 sequence recipients/monthUnlimited
    Mixmax Suite$105/mo1,500 sequence recipients/monthUnlimited

    Source: Mixmax Pricing

    Pricing Analysis

    Mixmax offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    Mixmax offers 5 pricing tiers compared to Closely's 4, giving you more granularity as you scale.

    Mixmax includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    Closely lists
    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • and 4 more listed below
    Mixmax lists
    • AI-powered email sequences
    • Email tracking and analytics
    • Meeting scheduling (1-click)
    • Conversation intelligence
    • Multichannel sequences
    • AI email personalization
    • and 4 more listed below
    What Closely and Mixmax each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Closely Key Features

    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • Email finder with a multi-step fallback process
    • Phone number finder
    • AI lead scoring and personalization agents
    • Export from Sales Navigator, LinkedIn posts and events

    Mixmax Key Features

    • AI-powered email sequences
    • Email tracking and analytics
    • Meeting scheduling (1-click)
    • Conversation intelligence
    • Multichannel sequences
    • AI email personalization
    • Inbox categorization and smart signals
    • CRM auto-sync
    • Custom branding (add-on)
    • Dialer and SMS (add-on)

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Closely

    • Multichannel campaigns across LinkedIn and email
    • Conditional sequence builder
    • Smart Inbox unifying LinkedIn and email replies
    • LinkedIn account warmup
    • Dedicated residential IP for each LinkedIn account
    • OAuth Gmail and Outlook connection plus custom SMTP
    • Email finder with a multi-step fallback process
    • Phone number finder
    • AI lead scoring and personalization agents
    • Export from Sales Navigator, LinkedIn posts and events

    Listed only by Mixmax

    • AI-powered email sequences
    • Email tracking and analytics
    • Meeting scheduling (1-click)
    • Conversation intelligence
    • Multichannel sequences
    • AI email personalization
    • Inbox categorization and smart signals
    • CRM auto-sync
    • Custom branding (add-on)
    • Dialer and SMS (add-on)

    Integration Ecosystem

    Integration flow: Integration Ecosystem (Closely, Mixmax, Salesforce, Pipedrive)

    Closely Integrations

    Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.

    Mixmax Integrations

    Mixmax connects with: Gmail, Google Workspace, Salesforce, HubSpot, Pipedrive, Slack, Zoom, Calendly, Zapier.

    Shared Integrations

    Both tools integrate with: Salesforce, Pipedrive, HubSpot, Gmail.

    Integrations listed only by Closely: GoHighLevel, Microsoft Outlook, SMTP, Webhooks.

    Integrations listed only by Mixmax: Google Workspace, Slack, Zoom, Calendly, Zapier.

    Use Case Recommendations

    Best Fit for Closely

    • Budget-conscious teams looking for an affordable sales engagement platform
    • Enterprise buyers who prefer custom pricing and dedicated support
    • SDR teams running multi-channel outreach sequences
    • Sales managers tracking team engagement metrics

    Best Fit for Mixmax

    • Budget-conscious teams looking for an affordable cold email platform
    • Organizations with complex tech stacks needing broad integration support (9 integrations)
    • Teams that want to start free and scale up as needs grow

    Feature Comparison Summary

    FeatureCloselyMixmax
    Starting Price$49/moFree
    Top Tier PriceContact Sales$105/mo
    Total Features Listed1010
    Integrations89
    FoundedN/A2014

    Getting Started Checklist

    Step sequence: Getting Started Checklist (Define multi-channel sales, Estimate expected sequences, List integrations, Sign up)

    1. Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
    2. Estimate your expected sequences and engagement actions and email sending volume to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Mixmax the cold email outreach side. Mixmax offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Closely and Mixmax for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What's the main difference between Closely and Mixmax?
    Closely is built as a sales engagement platform for multichannel outreach across LinkedIn and email, while Mixmax is a cold email platform focused on Gmail-based sequences, tracking, and meeting scheduling. Closely emphasizes coordinating outreach across channels, while Mixmax emphasizes email deliverability and reply generation.
    Which tool is cheaper, Closely or Mixmax?
    Mixmax has the lower entry point at $0/mo with its Free plan, compared to Closely's Starter plan at $49/mo. Mixmax also offers 5 pricing tiers versus Closely's 4, giving more granularity as usage scales.
    Does Closely support LinkedIn outreach?
    Yes, Closely lists multichannel campaigns across LinkedIn and email, a conditional sequence builder, LinkedIn account warmup, and a dedicated residential IP for each LinkedIn account among its key features. This LinkedIn-specific functionality is not listed among Mixmax's features.
    Do Closely and Mixmax integrate with the same tools?
    They share several integrations including Salesforce, HubSpot, and Pipedrive. Beyond that, Closely also connects with GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks, while Mixmax connects with Google Workspace, Slack, Zoom, Calendly, and Zapier.
    Can a team use both Closely and Mixmax together?
    Yes, the article notes that many teams run one of each since the two platforms serve different priorities. Closely is suited for coordinating outreach across email, phone, and social channels, while Mixmax is suited for sending campaigns that land in the inbox and generate replies.
    CloselyMixmaxSales Engagement PlatformCold Email PlatformComparisonsales-engagementemail-sending
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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