Closely vs Scrupp: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Closely (sales engagement platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform for multi-channel outreach across LinkedIn and email, starting at $49/mo, while Scrupp is a data enrichment tool for B2B lead and contact data, starting free. Closely fits teams coordinating outreach across channels, Scrupp fits teams needing accurate contact data, and many companies run both together.
Key takeaways
- Closely's Starter plan costs $49/mo and includes 1 LinkedIn account with unlimited email accounts.
- Scrupp offers a free tier with 100 credits, and its paid Subscription plan costs $29/mo for 1,000 credits per month.
- Closely provides 4 pricing tiers while Scrupp provides 3 pricing tiers.
- Salesforce, Pipedrive, and HubSpot are integrations shared by both Closely and Scrupp.
- Closely lists AI lead scoring and personalization agents as a feature, while Scrupp lists REST API access and CSV file enrichment as features.
Reviewed and updated September 4, 2026
Closely vs Scrupp: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Closely, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Scrupp, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Free
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Closely offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Salesforce, Pipedrive, HubSpot.
Integrations listed only by Closely: GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Integrations listed only by Scrupp: Google Sheets, Clay, Notion, Slack, Airtable.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Closely | Scrupp |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 8 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Closely and Scrupp?
- Closely is a sales engagement platform for multi-channel outreach across LinkedIn and email, while Scrupp is a data enrichment tool that exports and enriches B2B lead data from sources like LinkedIn, Sales Navigator, and Apollo. They cover different parts of the outbound workflow, and many teams use both together.
- How much does Closely cost?
- Closely's Starter plan costs $49/mo and includes 1 LinkedIn account with unlimited email accounts. The Growth plan is $127/mo with 3 LinkedIn accounts and 3,000 bonus credits/mo, and the Essential plan is $205/mo with 5 LinkedIn accounts and 5,000 bonus credits/mo. A Custom plan is available by contacting sales.
- How much does Scrupp cost?
- Scrupp offers a Free plan with 100 credits, a Subscription plan at $29/mo for 1,000 credits per month, and a usage-based one-time credit pack that provides 1,000 credits. The free tier lets teams evaluate the platform without upfront cost.
- Do Closely and Scrupp integrate with the same tools?
- Yes, both integrate with Salesforce, Pipedrive, and HubSpot. Closely also connects with GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks, while Scrupp also connects with Google Sheets, Clay, Notion, Slack, and Airtable.
- Can I use Closely and Scrupp together?
- Yes, the article states that many teams run one of each since they solve different problems. Closely handles multi-channel outreach and engagement tracking, while Scrupp handles finding and enriching accurate contact data for target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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