Closely vs Unify: Sales Engagement Platform Comparison
Compare Closely and Unify side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Closely and Unify are both sales engagement platforms, but they take different approaches. Closely is an outbound platform running automated LinkedIn and email campaigns with a conditional sequence builder, starting at $49/mo. Unify is an AI prospecting platform pairing B2B data and intent signals with multi-channel sequencing, starting free.
Key takeaways
- Closely's entry plan, Starter, costs $49/mo and includes 1 LinkedIn account with unlimited email accounts.
- Unify offers a free tier with limited credits and up to 3 seats, plus a Base plan at $20/mo and a Pro plan at $60/mo.
- Closely lists a conditional sequence builder, LinkedIn account warmup, and a dedicated residential IP for each LinkedIn account as its own features.
- Unify lists signal-triggered automations, website intent and product usage signals, and job change and hiring signals as its own features.
- Closely integrates with Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks.
Reviewed and updated September 4, 2026
Closely vs Unify: Sales Engagement Platform Comparison
Closely and Unify are both sales engagement platforms. Choosing between them depends on your team size, budget, and specific multi-channel sales outreach and engagement tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, while Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization. A capability both offer can appear under different names, so read both feature lists below.
Unify offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Free
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Unify offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Unify includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Gmail, Microsoft Outlook.
Integrations listed only by Closely: Pipedrive, GoHighLevel, SMTP, Webhooks.
Integrations listed only by Unify: Slack.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Closely | Unify |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 8 | 5 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely and Unify both serve the multi-channel sales outreach and engagement tracking market. Unify offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Unify for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Closely or Unify?
- Unify has the lower entry point at $0/mo with a free tier for up to 3 seats, compared to Closely's Starter plan at $49/mo. Unify's paid tiers are also lower, with Base at $20/mo and Pro at $60/mo, while Closely's Growth and Essential plans run $127/mo and $205/mo.
- What is the core difference between Closely and Unify?
- Closely is an outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder and unified inbox. Unify is an AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging, and a dialer.
- Does Unify have a free plan?
- Yes, Unify offers a free tier that includes limited credits and up to 3 seats. This is useful for evaluating the platform before committing to a paid plan, since Closely does not offer a free entry tier and starts at $49/mo.
- What integrations does Closely support?
- Closely connects with Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks. These integrations support connecting CRM systems and email accounts to Closely's LinkedIn and email outreach campaigns.
- Does Unify include a dialer feature?
- Unify lists a dialer among its features, but the article notes it is currently in beta. Unify's multi-channel sequencing spans email, social messaging, and the dialer, alongside signal-triggered automations and phone and email enrichment.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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