Closely vs Yet Another Mail Merge: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Closely (sales engagement platform) and Yet Another Mail Merge (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform built for multichannel outreach across LinkedIn and email with a conditional sequence builder, priced from $49/mo. Yet Another Mail Merge is a cold email platform that sends mass personalized email from a Google Sheet through Gmail, starting free. Teams needing multi-channel coordination should pick Closely; teams needing inbox-based email campaigns should pick Yet Another Mail Merge.
Key takeaways
- Closely's Starter plan costs $49/mo and includes 1 LinkedIn account with unlimited email accounts.
- Yet Another Mail Merge offers a free plan allowing up to 20 recipients per day for 1 user.
- Yet Another Mail Merge's Pro Google Workspace plan costs $12/mo and allows up to 1,500 recipients per day.
- Closely's Growth plan costs $127/mo and includes 3 LinkedIn accounts plus 3,000 bonus credits per month.
- Yet Another Mail Merge sends email through the user's own Gmail or Google Workspace account, so daily volume is capped by that account.
Reviewed and updated September 4, 2026
Closely vs Yet Another Mail Merge: Sales Engagement Platform vs Cold Email Platform Comparison
Closely is a sales engagement platform; Yet Another Mail Merge is a cold email platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, cold email outreach on the other. This guide lays out what each vendor publishes.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Yet Another Mail Merge is a cold email platform for cold email outreach. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Yet Another Mail Merge lists schedule mail merges and launch follow-up campaigns.
Yet Another Mail Merge offers a lower entry point at $0/mo compared to Closely at $49/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Yet Another Mail Merge. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Yet Another Mail Merge is Mail merge for Gmail that sends mass personalized email from a Google Sheet and tracks opens, clicks, responses, bounces and unsubscribes in real time from the sheet. Sending goes through the user's own Gmail or Google Workspace account, so daily volume is capped by that account.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Free
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Yet Another Mail Merge Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 1 user | Up to 20 recipients / day |
| Pro gmail.com | $6/mo | 1 user | Up to 400 recipients / day |
| Pro Google Workspace | $12/mo | 1 user | Up to 1,500 recipients / day |
| Team | $12/mo | 5 Workspace accounts | Up to 1,500 recipients / day / user |
Source: Yet Another Mail Merge Pricing
Pricing Analysis
Yet Another Mail Merge offers the lower entry point ($0/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Yet Another Mail Merge includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- and 4 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Yet Another Mail Merge Key Features
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- Automatic over-quota splitting
- Send Google Form email notifications
- Create one-click surveys
- Follow up in the same thread
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Yet Another Mail Merge
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- Automatic over-quota splitting
- Send Google Form email notifications
- Create one-click surveys
- Follow up in the same thread
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Yet Another Mail Merge Integrations
Yet Another Mail Merge connects with: Gmail, Google Workspace, Google Sheets, Google Contacts, Google Forms.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Closely: Salesforce, Pipedrive, HubSpot, GoHighLevel, Microsoft Outlook, SMTP, Webhooks.
Integrations listed only by Yet Another Mail Merge: Google Workspace, Google Sheets, Google Contacts, Google Forms.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Yet Another Mail Merge
- Budget-conscious teams looking for an affordable cold email platform
- Teams that want to start free and scale up as needs grow
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | Closely | Yet Another Mail Merge |
|---|---|---|
| Starting Price | $49/mo | Free |
| Top Tier Price | Contact Sales | $12/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 8 | 5 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Yet Another Mail Merge the cold email outreach side. Yet Another Mail Merge offers a more accessible entry point, while Closely starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Yet Another Mail Merge for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Closely and Yet Another Mail Merge?
- Closely is a sales engagement platform for multi-channel outreach across LinkedIn and email with engagement tracking, while Yet Another Mail Merge is a cold email platform focused on sending personalized mail merge campaigns from a Google Sheet. They solve different parts of the outbound workflow, and many teams use both together.
- How much does Closely cost compared to Yet Another Mail Merge?
- Closely's entry plan, Starter, costs $49/mo, while Yet Another Mail Merge offers a free plan at $0/mo. Yet Another Mail Merge's Pro gmail.com plan costs $6/mo and its Pro Google Workspace and Team plans cost $12/mo each.
- Does Yet Another Mail Merge work outside of Gmail?
- No, Yet Another Mail Merge sends mail through the user's own Gmail or Google Workspace account, and daily sending volume is capped by that account's limits. It operates as a mail merge tool for Gmail, tracking opens, clicks, responses, bounces, and unsubscribes directly from a Google Sheet.
- Which tool is better for LinkedIn outreach, Closely or Yet Another Mail Merge?
- Closely is built for LinkedIn outreach, offering multichannel campaigns across LinkedIn and email, LinkedIn account warmup, and a dedicated residential IP for each LinkedIn account. Yet Another Mail Merge does not offer LinkedIn features since it is focused solely on Gmail-based mail merge campaigns.
- Can I use both Closely and Yet Another Mail Merge together?
- Yes, many teams run both tools since they address different needs: Closely for coordinating multi-channel outreach across LinkedIn, email, and phone, and Yet Another Mail Merge for sending high-volume personalized cold email campaigns from Gmail that generate replies.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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