Cognism vs Common Room: Data Enrichment Tool Comparison
Compare Cognism and Common Room side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Cognism and Common Room both compete in B2B lead data and contact enrichment, but they use different pricing models and feature sets. Cognism uses custom, contact-sales pricing across 4 tiers with 10 listed features like Diamond Data phone-verified contacts. Common Room starts at $2500/mo for its Essential plan across 3 tiers, listing 8 features like Person360 and Account & Contact Scoring.
Key takeaways
- Common Room's Essential plan starts at $2500/mo and includes up to 100k contacts, 5 seats, 5k RoomieAI research credits, and 2.5k Prospector credits.
- Cognism uses custom, contact-sales pricing across all 4 of its tiers: Sales Prospecting Standard, Sales Prospecting Pro, CRM Enrichment, and Data-as-a-Service.
- Cognism lists 10 features on its own site, including Diamond Data phone-verified contacts, GDPR and CCPA compliant data, and intent data powered by Bombora.
- Common Room lists 8 features including Person360, Account & Contact Scoring, Ask CR Anything, and Spark Notifications.
- Both platforms integrate with Salesforce, HubSpot, Outreach, and Zapier, while Cognism adds SalesLoft, Pipedrive, Microsoft Dynamics 365, and Bullhorn, and Common Room adds Slack, GitHub, Discord, LinkedIn, Snowflake, and Marketo.
Reviewed and updated September 4, 2026
Cognism vs Common Room: Data Enrichment Tool Comparison
Cognism and Common Room compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Cognism lists diamond data phone-verified contacts and gdpr and ccpa compliant data, while Common Room lists person360 and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.
Common Room publishes an entry price of $2500/mo; Cognism uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Cognism is Premium B2B sales intelligence platform with GDPR-compliant data, phone-verified Diamond Data contacts, and intent signals.
Common Room is Buyer intelligence platform that unifies first-party data, enrichment and real-world buying signals into identity-resolved person and account profiles, with AI agents and embedded workflows.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Sales Prospecting Standard
Essential
Cognism Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Sales Prospecting Standard | Contact Sales | 5 seats included; credits allocated per seat |
| Sales Prospecting Pro | Contact Sales | 5 seats included; credits allocated per seat |
| CRM Enrichment | Contact Sales | - |
| Data-as-a-Service | Contact Sales | - |
Source: Cognism Pricing
Common Room Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essential | $2500/mo | Up to 100k contacts, 5 seats included, 5k RoomieAI research credits and 2.5k Prospector credits |
| Advanced | Contact Sales | Up to 250k contacts, 15 seats included, 7.5k RoomieAI research credits and 7.5k Prospector credits |
| Enterprise | Contact Sales | Up to 750k contacts, 30 seats included, 10K RoomieAI research credits and 15K Prospector credits |
Source: Common Room Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Cognism offers 4 pricing tiers compared to Common Room's 3, giving you more granularity as you scale.
Features Breakdown
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- and 4 more listed below
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- and 2 more listed below
Cognism Key Features
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- CSV enrichment
- On-demand mobile verification
- Target market analysis lists
- Unlimited admin access
Common Room Key Features
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Cognism
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- CSV enrichment
- On-demand mobile verification
- Target market analysis lists
- Unlimited admin access
Listed only by Common Room
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Integration Ecosystem
Cognism Integrations
Cognism connects with: Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn, Zapier.
Common Room Integrations
Common Room connects with: Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach, Zapier.
Integrations listed only by Cognism: SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn.
Integrations listed only by Common Room: Slack, GitHub, Discord, LinkedIn, Snowflake, Marketo.
Use Case Recommendations
Best Fit for Cognism
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Common Room
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Cognism | Common Room |
|---|---|---|
| Starting Price | Contact Sales | $2500/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Cognism and Common Room both serve the B2B lead data and contact enrichment market. Common Room publishes an entry price of $2500/mo, while Cognism uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Cognism and Common Room for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Cognism and Common Room?
- Cognism is a premium B2B sales intelligence platform focused on GDPR-compliant, phone-verified Diamond Data contacts and intent signals. Common Room is a buyer intelligence platform that unifies first-party data, enrichment, and real-world buying signals into identity-resolved person and account profiles, with AI agents and embedded workflows.
- How much does Common Room cost compared to Cognism?
- Common Room publishes an entry price of $2500/mo for its Essential plan. Cognism uses custom, contact-sales pricing for all 4 of its tiers, so the two vendors cannot be directly compared on list price.
- Which tool has more integrations, Cognism or Common Room?
- Common Room lists 10 integrations including Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, and Zapier. Cognism lists integrations with Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn, and Zapier.
- Which tool is better for enterprise teams with complex tech stacks?
- Common Room is recommended for organizations with complex tech stacks needing broad integration support, since it lists 10 integrations. It is also positioned for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets.
- Does Cognism or Common Room offer more features?
- Cognism lists 10 features on its own site, such as Diamond Data phone-verified contacts, GDPR and CCPA compliant data, and technographic data. Common Room lists 8 features, such as Person360, Account & Contact Scoring, and Spark Notifications, so Cognism has a wider listed feature set.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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