Cognism vs LeadMagic: Data Enrichment Tool Comparison
Compare Cognism and LeadMagic side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Cognism is a premium B2B sales intelligence platform offering GDPR-compliant, phone-verified Diamond Data contacts with custom pricing across four plans. LeadMagic is a pay-per-result data platform for verified emails, mobile numbers, and buying signals, starting at $49.99/mo for its Basic plan with 2,000 monthly credits. The right pick depends on budget, team size, and needed capabilities.
Key takeaways
- LeadMagic's Basic plan starts at $49.99/mo and includes 2,000 monthly credits with no rollover, while search and export are not included.
- Cognism uses custom, contact-sales pricing across all four of its plans: Sales Prospecting Standard, Sales Prospecting Pro, CRM Enrichment, and Data-as-a-Service.
- LeadMagic offers 6 pricing tiers compared to Cognism's 4, giving more granularity for scaling.
- Cognism lists 10 features on its own page, including Diamond Data phone-verified contacts, GDPR and CCPA compliant data, and intent data powered by Bombora.
- Both tools integrate with Salesforce and Zapier, but Cognism also connects with HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, and Bullhorn, while LeadMagic connects with Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, and Apollo.
Reviewed and updated September 2, 2026
Cognism vs LeadMagic: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. Cognism and LeadMagic both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Cognism lists diamond data phone-verified contacts and gdpr and ccpa compliant data, while LeadMagic lists email finder and mobile finder. A capability both offer can appear under different names, so read both feature lists below.
LeadMagic publishes an entry price of $49.99/mo; Cognism uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Cognism is Premium B2B sales intelligence platform with GDPR-compliant data, phone-verified Diamond Data contacts, and intent signals.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Sales Prospecting Standard
Basic
Cognism Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Sales Prospecting Standard | Contact Sales | 5 seats included; credits allocated per seat |
| Sales Prospecting Pro | Contact Sales | 5 seats included; credits allocated per seat |
| CRM Enrichment | Contact Sales | - |
| Data-as-a-Service | Contact Sales | - |
Source: Cognism Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
LeadMagic offers 6 pricing tiers compared to Cognism's 4, giving you more granularity as you scale.
Features Breakdown
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- and 4 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Cognism Key Features
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- CSV enrichment
- On-demand mobile verification
- Target market analysis lists
- Unlimited admin access
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Cognism
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- CSV enrichment
- On-demand mobile verification
- Target market analysis lists
- Unlimited admin access
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Cognism Integrations
Cognism connects with: Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn, Zapier.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by Cognism: HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Cognism
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Cognism | LeadMagic |
|---|---|---|
| Starting Price | Contact Sales | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Cognism and LeadMagic both serve the B2B lead data and contact enrichment market. LeadMagic publishes an entry price of $49.99/mo, while Cognism uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Cognism and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Cognism and LeadMagic?
- Cognism is a premium B2B sales intelligence platform built around GDPR-compliant, phone-verified Diamond Data contacts and intent signals. LeadMagic is a pay-per-result data platform for verified emails, direct mobile numbers, company intelligence, and buying signals, delivered through CSV, API, an MCP server, and various integrations.
- How much does LeadMagic cost?
- LeadMagic's entry-level Basic plan costs $49.99/mo and includes 2,000 monthly credits with no rollover, and search and export are not included at that tier. Higher tiers, Essential, Growth, Professional, and Ultimate, add more credits and included search and export functionality.
- How much does Cognism cost?
- Cognism does not publish list pricing. All four of its plans, Sales Prospecting Standard, Sales Prospecting Pro, CRM Enrichment, and Data-as-a-Service, require contacting sales for a custom quote.
- Which integrations do Cognism and LeadMagic support?
- Both tools integrate with Salesforce and Zapier. Cognism additionally connects with HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, and Bullhorn, while LeadMagic additionally connects with Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, and Apollo.
- Which tool is better suited for enterprise teams?
- According to the article's use case recommendations, Cognism is best suited for enterprise buyers who prefer custom pricing and dedicated support, along with teams that need a wide feature set of 10 listed capabilities.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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