Cognism vs Wiza: Data Enrichment Tool Comparison
Compare Cognism and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Cognism and Wiza are both B2B contact data enrichment platforms, but they differ in pricing model and feature focus. Cognism uses custom, contact sales pricing across 4 plans and lists phone verified Diamond Data plus GDPR and CCPA compliant data. Wiza starts free and scales through 5 paid tiers up to $199 per month, emphasizing unlimited email reveals and AI research.
Key takeaways
- Cognism offers 4 pricing plans, all requiring contact with sales for a quote.
- Wiza offers 5 pricing tiers, including a free plan with 20 valid emails and 5 phone numbers.
- Wiza's Starter plan costs $49 per month for 100 valid emails and 100 phone numbers per month.
- Cognism lists 10 features including Diamond Data phone-verified contacts and GDPR and CCPA compliant data, while Wiza lists 8 features including unlimited email reveals and AI Research.
- Cognism and Wiza share 6 integrations: Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, and Zapier.
Reviewed and updated September 2, 2026
Cognism vs Wiza: Data Enrichment Tool Comparison
Cognism and Wiza compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Cognism lists diamond data phone-verified contacts and gdpr and ccpa compliant data, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Wiza publishes an entry price of $0/mo; Cognism uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Cognism is Premium B2B sales intelligence platform with GDPR-compliant data, phone-verified Diamond Data contacts, and intent signals.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Sales Prospecting Standard
Free
Cognism Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Sales Prospecting Standard | Contact Sales | 5 seats included; credits allocated per seat |
| Sales Prospecting Pro | Contact Sales | 5 seats included; credits allocated per seat |
| CRM Enrichment | Contact Sales | - |
| Data-as-a-Service | Contact Sales | - |
Source: Cognism Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Wiza offers 5 pricing tiers compared to Cognism's 4, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Cognism Key Features
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- CSV enrichment
- On-demand mobile verification
- Target market analysis lists
- Unlimited admin access
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Cognism
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- CSV enrichment
- On-demand mobile verification
- Target market analysis lists
- Unlimited admin access
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Cognism Integrations
Cognism connects with: Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn, Zapier.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Zapier.
Integrations listed only by Cognism: Microsoft Dynamics 365, Bullhorn.
Integrations listed only by Wiza: Zoho CRM, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Cognism
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Cognism | Wiza |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Cognism and Wiza both serve the B2B lead data and contact enrichment market. Wiza publishes an entry price (a free tier), while Cognism uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Cognism and Wiza for current information.
Frequently asked questions.
Frequently asked questions- How much does Cognism cost?
- Cognism uses custom, contact sales pricing across all 4 of its plans: Sales Prospecting Standard, Sales Prospecting Pro, CRM Enrichment, and Data-as-a-Service. No public price is listed on any tier, so buyers need to contact Cognism's sales team for a quote based on their usage needs.
- How much does Wiza cost?
- Wiza offers 5 pricing tiers starting with a free plan that includes 20 valid emails and 5 phone numbers. Paid tiers range from Starter at $49 per month up to Email plus Phone at $199 per month, with a Team Plan that requires contacting sales for unlimited emails and phone numbers.
- What integrations do Cognism and Wiza have in common?
- Cognism and Wiza both integrate with Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, and Zapier. Cognism additionally connects with Microsoft Dynamics 365 and Bullhorn, while Wiza adds Zoho CRM, Attio, Gong Engage, and Clay.
- Which tool is better for a budget-conscious team?
- Wiza is better suited for budget-conscious teams since it offers a free tier and lower-cost paid plans starting at $49 per month. Cognism, by contrast, relies entirely on custom, contact sales pricing across all of its plans, with no published price.
- What features does Cognism offer that Wiza doesn't list?
- Cognism lists features not found on Wiza's page, including Diamond Data phone-verified contacts, GDPR and CCPA compliant data, intent data powered by Bombora, technographic data, job change and funding alerts, a LinkedIn browser extension, CSV enrichment, on-demand mobile verification, target market analysis lists, and unlimited admin access.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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