Common Room vs Groove by Clari: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Common Room (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Common Room is a data enrichment tool for B2B lead data and contact enrichment, starting at $2500/mo, while Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach with custom pricing. They serve different jobs: Common Room for finding accurate contact data, Groove by Clari for coordinating outreach across email, phone, and social. Many teams use both together.
Key takeaways
- Common Room publishes an entry price of $2500/mo for its Essential plan, which includes up to 100k contacts and 5 seats.
- Groove by Clari uses custom, contact-sales pricing with only one listed plan called Groove.
- Common Room offers 3 pricing tiers (Essential, Advanced, Enterprise) compared to Groove by Clari's single tier.
- Common Room integrates with Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, and Zapier.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, with Slack and Salesforce shared between both tools.
Reviewed and updated September 21, 2026
Common Room (data enrichment tool) and Groove by Clari (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Common Room is a data enrichment tool for B2B lead data and contact enrichment; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Common Room lists person360 and account & contact scoring, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Common Room publishes an entry price of $2500/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Common Room is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Common Room is Buyer intelligence platform that unifies first-party data, enrichment and real-world buying signals into identity-resolved person and account profiles, with AI agents and embedded workflows.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Essential
Groove
Common Room Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essential | $2500/mo | Up to 100k contacts, 5 seats included, 5k RoomieAI research credits and 2.5k Prospector credits |
| Advanced | Contact Sales | Up to 250k contacts, 15 seats included, 7.5k RoomieAI research credits and 7.5k Prospector credits |
| Enterprise | Contact Sales | Up to 750k contacts, 30 seats included, 10K RoomieAI research credits and 15K Prospector credits |
Source: Common Room Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Common Room offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Common Room Key Features
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Common Room
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Common Room Integrations
Common Room connects with: Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Slack, Salesforce.
Integrations listed only by Common Room: HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Use Case Recommendations
Best Fit for Common Room
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Common Room | Groove by Clari |
|---|---|---|
| Starting Price | $2500/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Common Room serves the B2B lead data and contact enrichment side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Common Room publishes an entry price of $2500/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Common Room for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Common Room and Groove by Clari?
- Common Room is a data enrichment tool focused on B2B lead data and contact enrichment, using features like Person360 and account and contact scoring. Groove by Clari is a sales engagement platform focused on multi-channel outreach, using deep Salesforce integration and engagement flows. They address different parts of the outbound stack rather than competing directly.
- How much does Common Room cost compared to Groove by Clari?
- Common Room publishes an entry price of $2500/mo for its Essential plan, covering up to 100k contacts and 5 seats. Groove by Clari does not publish pricing and instead uses a contact sales model for its single listed plan, so the two cannot be compared on list price.
- Do Common Room and Groove by Clari integrate with each other's ecosystem?
- They share two integrations directly: Slack and Salesforce. Beyond that, Common Room connects with tools like HubSpot, GitHub, Discord, Snowflake, Marketo, Outreach, and Zapier, while Groove by Clari connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, and Zoom.
- Can a company use both Common Room and Groove by Clari together?
- Yes, the article notes that many teams run one of each because the tools solve different problems. Common Room is built for finding accurate contact data for target accounts, while Groove by Clari is built for coordinating outreach across email, phone, and social channels.
- Who is Common Room best suited for versus Groove by Clari?
- Common Room is best suited for mid-market to enterprise teams with established B2B lead data and contact enrichment needs. Groove by Clari fits teams needing Salesforce-native sales engagement, since it automates email sequences, logging, and analytics while keeping activity data natively in Salesforce.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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