CompanyEnrich vs Groove by Clari: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare CompanyEnrich (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
CompanyEnrich is a B2B data enrichment API starting at $49 per month for company and contact data, while Groove by Clari is a Salesforce native sales engagement platform with custom pricing for multi channel outreach and activity logging. They solve different problems, enrichment versus outreach coordination, and many teams run both.
Key takeaways
- CompanyEnrich's Starter plan costs $49/mo and includes 5,000 credits per month.
- CompanyEnrich's Pro plan is $149/mo for 50,000 credits, and its Scale plan is $549/mo for 500,000 credits.
- Groove by Clari uses custom, contact sales pricing and offers only one published plan tier.
- CompanyEnrich lists 8 features including Company Enrichment API, Company Search API, and Jobs API, while Groove by Clari lists 10 features including deep Salesforce integration and a dialer with call logging.
- CompanyEnrich integrates with Clay, Cargo, Databar, n8n, Intercom, and HubSpot, while Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Zoom, and Slack.
Reviewed and updated September 21, 2026
CompanyEnrich (data enrichment tool) and Groove by Clari (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
CompanyEnrich is a data enrichment tool for B2B lead data and contact enrichment; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, CompanyEnrich lists company enrichment api and company search api, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
CompanyEnrich publishes an entry price of $49/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, CompanyEnrich is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
CompanyEnrich is Real-time B2B company and people data delivered as an API for platforms, AI agents and sales teams. Covers company enrichment, search, funding, hiring and headcount signals.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Groove
CompanyEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 5,000 credits / month |
| Pro | $149/mo | 50,000 credits / month |
| Scale | $549/mo | 500,000 credits / month |
Source: CompanyEnrich Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
CompanyEnrich offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
CompanyEnrich Key Features
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- Company Funding API
- Jobs API
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by CompanyEnrich
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- Company Funding API
- Jobs API
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
CompanyEnrich Integrations
CompanyEnrich connects with: Clay, Cargo, Databar, n8n, Intercom, HubSpot.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by CompanyEnrich: Clay, Cargo, Databar, n8n, Intercom, HubSpot.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for CompanyEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | CompanyEnrich | Groove by Clari |
|---|---|---|
| Starting Price | $49/mo | Contact Sales |
| Top Tier Price | $549/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
CompanyEnrich serves the B2B lead data and contact enrichment side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. CompanyEnrich publishes an entry price of $49/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit CompanyEnrich for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between CompanyEnrich and Groove by Clari?
- CompanyEnrich is a data enrichment tool that delivers B2B company and people data through an API, covering enrichment, search, funding, and hiring signals. Groove by Clari is a Salesforce native sales engagement platform that automates email sequences, logging, and analytics. They serve different jobs in the outbound stack rather than competing directly.
- How much does CompanyEnrich cost?
- CompanyEnrich has three pricing tiers: Starter at $49/mo with 5,000 credits, Pro at $149/mo with 50,000 credits, and Scale at $549/mo with 500,000 credits per month. Pricing is published directly on the vendor's pricing page as of September 2026.
- How much does Groove by Clari cost?
- Groove by Clari does not publish list pricing and instead uses a contact sales model for its single Groove plan. Because of this, its pricing cannot be directly compared on a list price basis against CompanyEnrich.
- What integrations does each tool support?
- CompanyEnrich connects with Clay, Cargo, Databar, n8n, Intercom, and HubSpot. Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, reflecting its deep tie to the Salesforce and Clari ecosystem.
- Should I use CompanyEnrich or Groove by Clari, or both?
- It depends on the job: CompanyEnrich fits teams finding accurate contact data for target accounts, while Groove by Clari fits teams coordinating outreach across email, phone, and social channels. The article notes that many teams run one of each rather than choosing only one.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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