Copper vs Maximizer: CRM Platform Comparison
Compare Copper and Maximizer side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Copper is a CRM built for Google Workspace users, starting at $29/mo, with automatic Gmail contact capture and deep integration with Gmail, Calendar, and Drive. Maximizer is a customizable, AI-powered CRM starting at $65/mo, offered in all-industries and financial services editions with cloud or on-premise deployment. Copper fits budget-conscious teams, Maximizer fits teams needing broader feature depth.
Key takeaways
- Copper's entry plan costs $29/mo while Maximizer's entry plan costs $65/mo.
- Copper offers three pricing tiers, Basic, Professional, and Business, while Maximizer offers five tiers: Core, Business, Business+, Enterprise, and On-Premise.
- Copper is built specifically for Google Workspace users with native Gmail, Google Calendar, and Google Drive integration.
- Maximizer is made in Canada and offers both cloud and on-premise deployment along with AI-powered insights.
- Copper and Maximizer share only two listed integrations: Zapier and Mailchimp.
Reviewed and updated September 4, 2026
Copper vs Maximizer: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Copper and Maximizer will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, while Maximizer lists contact management and tasks and reminders. A capability both offer can appear under different names, so read both feature lists below.
Copper offers a lower entry point at $29/mo compared to Maximizer at $65/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Core
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
Copper is more affordable at the entry level ($29/mo vs $65/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Maximizer offers 5 pricing tiers compared to Copper's 3, giving you more granularity as you scale.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Shared Integrations
Both tools integrate with: Zapier, Mailchimp.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zendesk.
Integrations listed only by Maximizer: DocuSign, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Copper | Maximizer |
|---|---|---|
| Starting Price | $29/mo | $65/mo |
| Top Tier Price | $134/mo | Contact Sales |
| Total Features Listed | 8 | 12 |
| Integrations | 8 | 15 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper and Maximizer both serve the customer relationship management and sales pipeline tracking market. Copper offers a more accessible entry point at $29/mo, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- Which CRM is cheaper, Copper or Maximizer?
- Copper is cheaper at entry level, starting at $29/mo for its Basic plan, compared to Maximizer's Core plan at $65/mo. Copper's top listed plan is $134/mo for Business, while Maximizer's Business+ plan is $89/mo, with Enterprise and On-Premise pricing available only by contacting sales.
- What is the main difference between Copper and Maximizer?
- Copper is built specifically for Google Workspace users, offering deep Gmail, Calendar, and Drive integration with automatic contact capture. Maximizer is a customizable, AI-powered CRM sold in an all-industries edition and a financial services edition, made in Canada, and available in both cloud and on-premise deployment.
- Does Copper integrate with Google apps?
- Yes, Copper connects natively with Google Workspace, Gmail, Google Calendar, and Google Drive, along with Slack, Zapier, Mailchimp, and Zendesk. This native Google integration is a core part of Copper's design, since it automatically captures contacts and activity from Gmail.
- What integrations does Maximizer support?
- Maximizer connects with DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, and Drift. The only integrations it shares with Copper are Zapier and Mailchimp.
- Which CRM is best for budget-conscious teams?
- Copper is the better fit for budget-conscious teams since it has a lower entry price at $29/mo. It is recommended for sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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