Crustdata vs Groove by Clari: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Crustdata (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Crustdata is a B2B data enrichment tool for company, person, and job data with credit-based usage tiers and 3 pricing tiers, while Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach with a single contact-sales pricing tier. They serve different workflow stages, so many teams use both rather than choosing one.
Key takeaways
- Crustdata offers 3 pricing tiers, Self-serve, Enterprise, and a flat file company and people data plan, while Groove by Clari lists 1 pricing tier.
- Crustdata's Self-serve plan is credit-based, and credits are valid for 6 months from the purchase date.
- Crustdata integrates with Claude, Claude Code, Cursor, VS Code, and Slack, while Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Slack is the only integration shared between Crustdata and Groove by Clari.
- Crustdata lists 8 key features including Company Enrichment API, People Search API, Jobs API, and Watcher API, while Groove by Clari lists 10 key features including a dialer with call logging and recording.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Crustdata, a data enrichment tool for B2B lead data and contact enrichment, against Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Crustdata is a data enrichment tool for B2B lead data and contact enrichment; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Crustdata lists real-time hiring, funding, and company event signals and credit-based usage tiers, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Both Crustdata and Groove by Clari use usage-based pricing, so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Crustdata is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Crustdata is B2B data API for company, person, job and social post search, enrichment and identity resolution, also delivered as a monthly refreshed flat file dataset.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Crustdata Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Self-serve | Usage-based | Credit-based; credits are valid for 6 months from the purchase date |
| Enterprise | Contact Sales | Custom data sets and dedicated support |
| Flat file company & people data | Contact Sales | Monthly refresh of millions of companies and profiles, delivered as CSV or JSON on-demand |
Source: Crustdata Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Crustdata offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Crustdata Key Features
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- Jobs API
- Watcher API
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Crustdata
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- Jobs API
- Watcher API
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Crustdata Integrations
Crustdata connects with: Claude, Claude Code, Cursor, VS Code, Slack.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Crustdata: Claude, Claude Code, Cursor, VS Code.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Use Case Recommendations
Best Fit for Crustdata
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Crustdata | Groove by Clari |
|---|---|---|
| Starting Price | Usage-based | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 5 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Crustdata serves the B2B lead data and contact enrichment side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Crustdata and Groove by Clari both use usage-based pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Crustdata for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Crustdata and Groove by Clari?
- Crustdata is a data enrichment tool for B2B lead data and contact enrichment, while Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the outbound workflow, so many teams use both together rather than picking just one.
- How does Crustdata pricing compare to Groove by Clari pricing?
- Crustdata offers 3 pricing tiers, Self-serve which is usage-based and credit-based, Enterprise, and a flat file company and people data plan, both of which require contacting sales. Groove by Clari lists just 1 plan, which also requires contacting sales for a quote.
- What integrations does Groove by Clari support?
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. Slack is the only integration it shares with Crustdata, whose integrations include Claude, Claude Code, Cursor, and VS Code.
- Which tool is better for finding contact data versus coordinating outreach?
- Crustdata is built for finding accurate contact data for target accounts, using APIs for company, person, job, and social post search and enrichment. Groove by Clari is built for coordinating outreach across email, phone, and social channels with deep Salesforce integration.
- Can Crustdata and Groove by Clari be used together?
- Yes, the article notes that many teams run one of each since Crustdata handles data enrichment and Groove by Clari handles multi-channel engagement and outreach coordination. They cover different stages of the outbound sales workflow rather than competing for the same job.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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