Tool Comparisons

    Crustdata vs People Data Labs: Data Enrichment Tool Comparison

    Compare Crustdata and People Data Labs side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Editorial illustration for Crustdata vs People Data Labs
    August 17, 2026Updated September 4, 20265 min read
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    The short answer

    Crustdata and People Data Labs are both B2B contact and company enrichment platforms, but they differ in pricing model and integrations. Crustdata uses usage-based credit pricing with real-time hiring, funding, and event signals, while People Data Labs offers a free entry tier starting at $0/mo with person and company data delivered through APIs, feeds, and cloud platforms.

    Key takeaways

    • People Data Labs offers a free Testing plan with up to 100 credits per month, while its Self-Serve plan costs $98/mo starting with as few as 350 credits per month.
    • Crustdata uses usage-based, credit-based pricing where credits are valid for 6 months from the purchase date.
    • Crustdata lists 8 features including a Company Enrichment API, People Search API, Jobs API, and Watcher API, and connects with 5 integrations: Claude, Claude Code, Cursor, VS Code, and Slack.
    • People Data Labs lists 8 features including Person Data, Company Data, Job Posting Data, and SSO/SAML, and connects with 7 integrations including Make, Zapier, Snowflake, Databricks, and Salesforce.
    • Both vendors offer an Enterprise or Bulk Data tier priced by contacting sales rather than a published list price.

    Reviewed and updated September 4, 2026

    Crustdata vs People Data Labs: Data Enrichment Tool Comparison

    Crustdata and People Data Labs compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.

    The Quick Answer

    By each vendor's own wording, Crustdata lists real-time hiring, funding, and company event signals and credit-based usage tiers, while People Data Labs lists person data and company data. A capability both offer can appear under different names, so read both feature lists below.

    People Data Labs publishes an entry price of $0/mo; Crustdata uses usage-based pricing, so the two cannot be compared on list price.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Crustdata is B2B data API for company, person, job and social post search, enrichment and identity resolution, also delivered as a monthly refreshed flat file dataset.

    People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing table: Pricing Comparison (Crustdata, People Data Labs, Self-serve, Testing)

    Usage-basedCrustdata entry plan

    Self-serve

    FreePeople Data Labs entry plan

    Testing

    Entry pricing for Crustdata and People Data Labs, as published on each vendor's own pricing page.

    Crustdata Pricing (as of September 2026)

    PlanPriceContacts
    Self-serveUsage-basedCredit-based; credits are valid for 6 months from the purchase date
    EnterpriseContact SalesCustom data sets and dedicated support
    Flat file company & people dataContact SalesMonthly refresh of millions of companies and profiles, delivered as CSV or JSON on-demand

    Source: Crustdata Pricing

    People Data Labs Pricing (as of September 2026)

    PlanPriceContacts
    TestingFreeUp to 100 credits/mo
    Self-Serve$98/moStart with as few as 350 credits/mo
    Bulk DataContact SalesCustom volume

    Source: People Data Labs Pricing

    Pricing Analysis

    One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

    People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    Crustdata lists
    • Real-time hiring, funding, and company event signals
    • Credit-based usage tiers
    • Unified from 11+ trusted sources
    • Delivered as CSV or JSON on-demand
    • Company Enrichment API
    • People Search API
    • and 2 more listed below
    People Data Labs lists
    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • and 2 more listed below
    What Crustdata and People Data Labs each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Crustdata Key Features

    • Real-time hiring, funding, and company event signals
    • Credit-based usage tiers
    • Unified from 11+ trusted sources
    • Delivered as CSV or JSON on-demand
    • Company Enrichment API
    • People Search API
    • Jobs API
    • Watcher API

    People Data Labs Key Features

    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • Data License Feeds
    • SSO / SAML

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Crustdata

    • Real-time hiring, funding, and company event signals
    • Credit-based usage tiers
    • Unified from 11+ trusted sources
    • Delivered as CSV or JSON on-demand
    • Company Enrichment API
    • People Search API
    • Jobs API
    • Watcher API

    Listed only by People Data Labs

    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • Data License Feeds
    • SSO / SAML

    Integration Ecosystem

    Integration grid: Integration Ecosystem (Crustdata, People Data Labs, Claude, Make)

    Crustdata Integrations

    Crustdata connects with: Claude, Claude Code, Cursor, VS Code, Slack.

    People Data Labs Integrations

    People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.

    Integrations listed only by Crustdata: Claude, Claude Code, Cursor, VS Code, Slack.

    Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.

    Use Case Recommendations

    Best Fit for Crustdata

    • Enterprise buyers who prefer custom pricing and dedicated support
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation
    • Sales teams researching target accounts

    Best Fit for People Data Labs

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Organizations with complex tech stacks needing broad integration support (7 integrations)
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureCrustdataPeople Data Labs
    Starting PriceUsage-basedFree
    Top Tier PriceContact SalesContact Sales
    Total Features Listed88
    Integrations57

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define B2B lead, Estimate expected data, List integrations, Sign up)

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Crustdata and People Data Labs both serve the B2B lead data and contact enrichment market. People Data Labs publishes an entry price (a free tier), while Crustdata uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Crustdata and People Data Labs for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    Which is cheaper, Crustdata or People Data Labs?
    People Data Labs publishes an entry price of $0/mo for its Testing plan, while Crustdata uses usage-based pricing rather than a fixed list price. Because Crustdata's pricing is usage-based, the two cannot be directly compared on list price; People Data Labs' Self-Serve plan costs $98/mo with as few as 350 credits per month.
    What's the main difference between Crustdata and People Data Labs?
    Crustdata is a B2B data API for company, person, job, and social post search, enrichment, and identity resolution, also available as a monthly refreshed flat file dataset. People Data Labs is a B2B person and company data provider that collects, standardizes, and refreshes workforce datasets delivered via enrichment and search APIs, licensed data feeds, and cloud data platforms.
    Does Crustdata or People Data Labs have more integrations?
    People Data Labs lists 7 integrations, including Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce. Crustdata lists 5 integrations: Claude, Claude Code, Cursor, VS Code, and Slack. This makes People Data Labs a better fit for organizations with complex tech stacks needing broad integration support.
    Is there a free plan for either tool?
    People Data Labs offers a free Testing plan with up to 100 credits per month, which is helpful for evaluating the platform without upfront cost. Crustdata does not list a free plan; instead it uses usage-based, credit-based pricing where credits are valid for 6 months from the purchase date.
    Who should choose Crustdata over People Data Labs?
    Crustdata fits enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts. It also offers real-time hiring, funding, and company event signals not listed by People Data Labs.
    CrustdataPeople Data LabsData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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