Crustdata vs Wiza: Data Enrichment Tool Comparison
Compare Crustdata and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Crustdata is a B2B data API offering company, person, job, and social post search, enrichment, and identity resolution with credit-based usage pricing, while Wiza is a B2B prospecting tool that verifies emails and phone numbers on demand with a free entry tier starting at $0/mo. Choice depends on budget, team size, and required capabilities.
Key takeaways
- Wiza's free plan includes 20 valid emails and 5 phone numbers, while its Starter plan costs $49/mo for 100 valid emails and 100 phone numbers per month.
- Crustdata uses usage-based, credit-based pricing where credits are valid for 6 months from purchase, with Enterprise and flat file plans available via contact sales.
- Wiza lists 5 pricing tiers compared to Crustdata's 3 tiers.
- Crustdata integrates with 5 tools including Claude, Claude Code, Cursor, VS Code, and Slack, while Wiza integrates with 10 tools including Salesforce, HubSpot, Pipedrive, and Zapier.
- Both Crustdata and Wiza list 8 total features on their respective pages according to the feature comparison summary.
Reviewed and updated September 4, 2026
Crustdata vs Wiza: Data Enrichment Tool Comparison
Crustdata and Wiza are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Crustdata lists real-time hiring, funding, and company event signals and credit-based usage tiers, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Wiza publishes an entry price of $0/mo; Crustdata uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Crustdata is B2B data API for company, person, job and social post search, enrichment and identity resolution, also delivered as a monthly refreshed flat file dataset.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Self-serve
Free
Crustdata Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Self-serve | Usage-based | Credit-based; credits are valid for 6 months from the purchase date |
| Enterprise | Contact Sales | Custom data sets and dedicated support |
| Flat file company & people data | Contact Sales | Monthly refresh of millions of companies and profiles, delivered as CSV or JSON on-demand |
Source: Crustdata Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Wiza offers 5 pricing tiers compared to Crustdata's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Crustdata Key Features
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- Jobs API
- Watcher API
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Crustdata
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- Jobs API
- Watcher API
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Crustdata Integrations
Crustdata connects with: Claude, Claude Code, Cursor, VS Code, Slack.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Integrations listed only by Crustdata: Claude, Claude Code, Cursor, VS Code, Slack.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Crustdata
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Crustdata | Wiza |
|---|---|---|
| Starting Price | Usage-based | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 5 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Crustdata and Wiza both serve the B2B lead data and contact enrichment market. Wiza publishes an entry price (a free tier), while Crustdata uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Crustdata and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Crustdata and Wiza?
- Crustdata is a B2B data API for company, person, job, and social post search, enrichment, and identity resolution, also available as a monthly refreshed flat file dataset. Wiza is a B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
- How much does Wiza cost compared to Crustdata?
- Wiza starts free at $0/mo with paid tiers at $49/mo, $99/mo, and $199/mo, plus a Team Plan available via contact sales. Crustdata uses usage-based pricing for its self-serve plan, with Enterprise and flat file data plans requiring a sales quote, so the two cannot be compared directly on list price.
- Which tool has more integrations, Crustdata or Wiza?
- Wiza has more integrations, listing 10 including Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay. Crustdata lists 5 integrations: Claude, Claude Code, Cursor, VS Code, and Slack.
- Is Crustdata or Wiza better for enterprise teams?
- Both are recommended for enterprise buyers who prefer custom pricing and dedicated support, according to the article's use case recommendations. Crustdata is also positioned for revenue operations teams building targeted prospect lists and marketing teams enriching CRM data, while Wiza suits organizations needing broad integration support across a complex tech stack.
- Does Wiza have a free plan?
- Yes, Wiza offers a free entry plan that includes 20 valid emails and 5 phone numbers. This makes it useful for teams that want to evaluate the platform before committing to a paid tier, according to the article's pricing analysis.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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