Datagma vs Groove by Clari: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Datagma (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Datagma is a data enrichment tool for finding and verifying B2B contact data, including phone numbers and emails, while Groove by Clari is a sales engagement platform for running multi-channel outreach and logging activity natively in Salesforce. Datagma starts free with paid plans from $49/mo. Groove by Clari uses custom, contact-sales pricing. Many teams use both together rather than choosing one.
Key takeaways
- Datagma offers a free plan with 3 phones per month and 90 to 100 emails per month, plus paid tiers at $49/mo, $99/mo, and $249/mo.
- Groove by Clari lists a single pricing tier that requires contacting sales, with no published price.
- Datagma's Expert plan at $249/mo includes 750 phones per month and 22,500 emails per month.
- Both tools integrate with Salesforce, but Datagma also connects with Clay, Lemlist, Instantly, Make, BetterContact, FullEnrich, and Zeliq while Groove by Clari connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Every Datagma plan includes 10 seats, API access, and a shared credit pool.
Reviewed and updated September 21, 2026
Datagma (data enrichment tool) and Groove by Clari (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Datagma is a data enrichment tool for B2B lead data and contact enrichment; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Datagma lists phone finder and email finder, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Datagma publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Datagma is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Groove
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Datagma offers 5 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Datagma includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, BetterContact, FullEnrich, Zeliq.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Datagma | Groove by Clari |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Datagma serves the B2B lead data and contact enrichment side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Datagma publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Datagma for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Datagma and Groove by Clari?
- Datagma is a data enrichment tool built for finding and verifying B2B contact data like phone numbers and emails, while Groove by Clari is a sales engagement platform built for coordinating multi-channel outreach and logging activity in Salesforce. They solve different problems, and many teams run both together rather than picking one over the other.
- How much does Datagma cost compared to Groove by Clari?
- Datagma has a free plan plus paid tiers at $49/mo, $99/mo, and $249/mo, with an Enterprise tier available on custom pricing. Groove by Clari has a single tier that requires contacting sales for a quote, so the two cannot be directly compared on list price.
- Do Datagma and Groove by Clari integrate with each other's ecosystem?
- Both tools integrate with Salesforce, which is their one shared integration. Beyond that, Datagma connects with tools like Clay, Lemlist, Instantly, Make, BetterContact, FullEnrich, and Zeliq, while Groove by Clari connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Which tool is better for finding contact data?
- Datagma is built specifically for finding and verifying contact data, listing a phone finder and email finder as key features. Every Datagma plan includes 10 seats, API access, and a shared credit pool, making it the choice for teams prioritizing accurate contact data over outreach coordination.
- Which tool is better for managing sales outreach?
- Groove by Clari is built for coordinating outreach, listing deep Salesforce integration and multi-channel engagement flows among its features. It also offers a dialer with call logging, a meeting scheduler, and analytics dashboards for sequence performance, making it suited to teams focused on managing outreach across email, phone, and social channels.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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