Datagma vs People Data Labs: Data Enrichment Tool Comparison
Compare Datagma and People Data Labs side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Datagma and People Data Labs both start free and target B2B contact and company data enrichment, but they differ in structure. Datagma offers 5 pricing tiers, 10 seats per plan, and 8 integrations including Clay and Lemlist. People Data Labs offers 3 tiers, 7 integrations including Zapier and Snowflake, and focuses on person and company datasets delivered via APIs and data feeds.
Key takeaways
- Datagma and People Data Labs both offer free tiers starting at $0/mo.
- Datagma has 5 pricing tiers, including Free, Regular at $49/mo, Popular at $99/mo, Expert at $249/mo, and Enterprise with custom pricing.
- People Data Labs has 3 pricing tiers: Testing (free, up to 100 credits/mo), Self-Serve ($98/mo, starting at 350 credits/mo), and Bulk Data with custom volume.
- Datagma integrates with 8 tools including Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq.
- People Data Labs integrates with 7 tools including Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce.
Reviewed and updated September 4, 2026
Datagma vs People Data Labs: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. Datagma and People Data Labs both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Datagma lists phone finder and email finder, while People Data Labs lists person data and company data. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Datagma offers 5 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Make, Salesforce.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, BetterContact, FullEnrich, Zeliq.
Integrations listed only by People Data Labs: Ping Identity, Zapier, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Datagma | People Data Labs |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Datagma and People Data Labs both serve the B2B lead data and contact enrichment market. Datagma offers a more accessible entry point, while People Data Labs starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Datagma and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Datagma and People Data Labs?
- Datagma focuses on real-time B2B data enrichment with verified emails and direct mobile numbers, and every plan includes 10 seats, API access, and a shared credit pool. People Data Labs collects, standardizes, and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds, and cloud data platforms.
- Which tool is cheaper, Datagma or People Data Labs?
- Both platforms start at the same $0/mo price point, so neither is inherently cheaper at the entry level. Beyond the free tier, Datagma's Regular plan is $49/mo while People Data Labs's Self-Serve plan is $98/mo, but the tiers offer different contact and credit limits, so the better value depends on expected usage.
- Does Datagma or People Data Labs have more integrations?
- Datagma lists 8 integrations, including Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq. People Data Labs lists 7 integrations, including Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce. Both tools share Make and Salesforce as common integrations.
- Which tool is better for enterprise buyers?
- Both Datagma and People Data Labs are recommended for enterprise buyers who prefer custom pricing and dedicated support, since both offer a Contact Sales tier for top-level plans. The choice between them depends on whether an organization needs Datagma's broader integration support or People Data Labs's premium data fields and SSO/SAML access.
- Do Datagma and People Data Labs offer free trials?
- Yes, both platforms offer free tiers so users can test each tool before spending anything. Datagma's Free plan includes limited phone and email lookups per month, while People Data Labs's Testing plan offers up to 100 credits per month at no cost.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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