Emailable vs Groove by Clari: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Emailable (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Emailable is a data enrichment tool for verifying and enriching B2B contact data, while Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and activity tracking. Emailable starts free with paid plans from $32.30/mo, while Groove by Clari uses custom, contact-sales pricing. Many teams run both together rather than choosing one.
Key takeaways
- Emailable publishes a Free plan and a Monthly plan at $32.30/mo for 5,000 credits, while Groove by Clari uses contact-sales pricing only.
- Emailable lists 4 pricing tiers compared to Groove by Clari's 1 tier.
- Emailable integrates with 10 tools including HubSpot, Salesforce, Mailchimp, Klaviyo, and Zapier.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Zoom, and Slack.
- Salesforce is the only integration shared by both Emailable and Groove by Clari.
Reviewed and updated September 21, 2026
Emailable (data enrichment tool) and Groove by Clari (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Emailable is a data enrichment tool for B2B lead data and contact enrichment; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Emailable lists bulk and verifier, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Emailable publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Emailable is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Emailable is Email verification service that validates addresses in bulk, through an API or a signup-form widget, and charges one credit per verification. Also runs inbox placement reports and blacklist monitoring.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Groove
Emailable Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 250 free credits |
| Pay-As-You-Go | Usage-based | 5,000 credits |
| Monthly | $32.30/mo | 5,000 credits |
| Custom | Contact Sales | - |
Source: Emailable Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Emailable offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Emailable includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Bulk
- Verifier
- API
- Widget
- Inbox Reports
- Blacklist Monitors
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Emailable Key Features
- Bulk
- Verifier
- API
- Widget
- Inbox Reports
- Blacklist Monitors
- Credits never expire
- Unknown results are free
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Emailable
- Bulk
- Verifier
- API
- Widget
- Inbox Reports
- Blacklist Monitors
- Credits never expire
- Unknown results are free
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Emailable Integrations
Emailable connects with: HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Brevo, Pipedrive, Google Sheets, Zapier, Make.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Emailable: HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Brevo, Pipedrive, Google Sheets, Zapier, Make.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Emailable
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Emailable | Groove by Clari |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Emailable serves the B2B lead data and contact enrichment side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Emailable publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Emailable for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Emailable and Groove by Clari?
- Emailable is a data enrichment and email verification tool that validates contact data in bulk, while Groove by Clari is a Salesforce-native sales engagement platform that automates email sequences, logging, and analytics. They solve different parts of the outbound workflow rather than competing directly.
- How much does Emailable cost compared to Groove by Clari?
- Emailable offers a Free plan with 250 credits, a Pay-As-You-Go option, and a Monthly plan at $32.30/mo for 5,000 credits, plus a Custom tier. Groove by Clari only publishes a contact-sales plan, so the two cannot be compared directly on list price.
- Do Emailable and Groove by Clari integrate with each other or share any integrations?
- The two tools do not integrate directly with each other, but they share Salesforce as a common integration. Emailable also connects with HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Brevo, Pipedrive, Google Sheets, Zapier, and Make, while Groove by Clari connects with Gmail, Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Which tool is better for budget-conscious teams?
- Emailable is the better fit for budget-conscious teams since it offers a free tier and lets users start free before scaling up as needs grow. Groove by Clari uses custom, contact-based pricing with no published free option.
- Can a company use both Emailable and Groove by Clari together?
- Yes, the article notes that many teams run one of each since they serve different jobs. Emailable focuses on finding and verifying accurate contact data, while Groove by Clari focuses on coordinating outreach across email, phone, and social channels.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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