Emelia vs Groove by Clari: Cold Email Platform vs Sales Engagement Platform Comparison
Compare Emelia (cold email platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Emelia is a cold email platform built for high-volume outbound campaigns, email warmup, lead finding, and LinkedIn prospecting, while Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, activity logging, and analytics. Both use custom pricing. Teams focused purely on cold email fit Emelia; teams needing deep Salesforce integration and broader engagement workflows fit Groove by Clari.
Key takeaways
- Emelia offers three pricing tiers (Start, Grow, Scale), each on contact sales pricing, compared to Groove by Clari's single Groove tier.
- Emelia lists nine features including AI lead generation, email warmup, email finder, email verifier, phone finder, and unlimited scraping.
- Groove by Clari lists ten features including deep Salesforce integration, a dialer with call logging and recording, and revenue intelligence via the Clari platform.
- Emelia integrates with four tools: Make, Zapier, Pipedrive, and HubSpot.
- Groove by Clari integrates with nine tools including Salesforce, Gmail, Microsoft Outlook, Google Calendar, LinkedIn Sales Navigator, Zoom, and Slack.
Reviewed and updated September 21, 2026
Emelia (cold email platform) and Groove by Clari (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Emelia is a cold email platform for cold email outreach; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Emelia lists ai lead generation and cold email, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Both Emelia and Groove by Clari use custom pricing, so the decision comes down to features and workflow fit.
If your priority is sending campaigns that land in the inbox and generate replies, Emelia is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Emelia is All-in-one B2B prospecting tool that runs cold email and LinkedIn campaigns from one platform. Includes email warmup, an email finder and verifier, phone finder and unlimited scraping.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Emelia Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Start | Contact Sales | Unlimited contacts; Free credits: 500 | Unlimited email sending; connect up to 3 mailboxes and 1 LinkedIn account |
| Grow | Contact Sales | Unlimited contacts; Free credits: 1000 | Unlimited email sending; connect up to 50 mailboxes and up to 5 LinkedIn accounts |
| Scale | Contact Sales | Unlimited contacts; Free credits: 5000 | Unlimited email sending; Unlimited Mailboxes and up to 20 LinkedIn accounts |
Source: Emelia Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Emelia offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- AI Lead Generation
- Cold email
- Email Finder
- Email Verifier
- Email Warmup
- LinkedIn Prospecting
- and 3 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Emelia Key Features
- AI Lead Generation
- Cold email
- Email Finder
- Email Verifier
- Email Warmup
- LinkedIn Prospecting
- Multichannel Outreach
- Phone Finder
- Unlimited Scraping
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Emelia
- AI Lead Generation
- Cold email
- Email Finder
- Email Verifier
- Email Warmup
- LinkedIn Prospecting
- Multichannel Outreach
- Phone Finder
- Unlimited Scraping
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Emelia Integrations
Emelia connects with: Make, Zapier, Pipedrive, HubSpot.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Emelia: Make, Zapier, Pipedrive, HubSpot.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Emelia
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Emelia | Groove by Clari |
|---|---|---|
| Starting Price | Contact Sales | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 4 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your cold email outreach and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected email sending volume and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Emelia serves the cold email outreach side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Emelia and Groove by Clari both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Emelia for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Emelia and Groove by Clari?
- Emelia is a cold email platform focused on cold email and LinkedIn campaigns, while Groove by Clari is a Salesforce-native sales engagement platform focused on multi-channel outreach and engagement tracking. Emelia emphasizes deliverability and lead generation; Groove by Clari emphasizes logging activity and analytics directly inside Salesforce.
- How much do Emelia and Groove by Clari cost?
- Both platforms use custom, contact sales pricing rather than published flat rates. Emelia offers three tiers, Start, Grow, and Scale, each requiring a sales conversation, while Groove by Clari has a single Groove plan also priced through contact sales.
- Which integrations does Emelia support?
- Emelia connects with Make, Zapier, Pipedrive, and HubSpot. This is a smaller integration list than Groove by Clari, which connects with nine tools including Salesforce, Gmail, and Zoom.
- Which integrations does Groove by Clari support?
- Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, totaling nine integrations. Its deep Salesforce integration is a core listed feature, keeping activity data native to Salesforce.
- Can a sales team use both Emelia and Groove by Clari together?
- Yes, the article notes that many teams run one of each since the platforms are not full substitutes for every job. Emelia handles cold email and LinkedIn campaign sending, while Groove by Clari coordinates multi-channel outreach and logs activity natively in Salesforce.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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