Emelia vs Groove by Clari: Cold Email Platform vs Sales Engagement Platform Comparison
Compare Emelia (cold email platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Emelia (cold email platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 2, 2026
Emelia vs Groove by Clari: Cold Email Platform vs Sales Engagement Platform Comparison
Emelia (cold email platform) and Groove by Clari (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Emelia is a cold email platform for cold email outreach; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Emelia lists ai lead generation and cold email, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Both Emelia and Groove by Clari use custom pricing, so the decision comes down to features and workflow fit.
If your priority is sending campaigns that land in the inbox and generate replies, Emelia is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Emelia is All-in-one B2B prospecting tool that runs cold email and LinkedIn campaigns from one platform. Includes email warmup, an email finder and verifier, phone finder and unlimited scraping.
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Emelia Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Start | Contact Sales | Unlimited contacts; Free credits: 500 | Unlimited email sending; connect up to 3 mailboxes and 1 LinkedIn account |
| Grow | Contact Sales | Unlimited contacts; Free credits: 1000 | Unlimited email sending; connect up to 50 mailboxes and up to 5 LinkedIn accounts |
| Scale | Contact Sales | Unlimited contacts; Free credits: 5000 | Unlimited email sending; Unlimited Mailboxes and up to 20 LinkedIn accounts |
Source: Emelia Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Emelia offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- AI Lead Generation
- Cold email
- Email Finder
- Email Verifier
- Email Warmup
- LinkedIn Prospecting
- and 3 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Emelia Key Features
- AI Lead Generation
- Cold email
- Email Finder
- Email Verifier
- Email Warmup
- LinkedIn Prospecting
- Multichannel Outreach
- Phone Finder
- Unlimited Scraping
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Emelia
- AI Lead Generation
- Cold email
- Email Finder
- Email Verifier
- Email Warmup
- LinkedIn Prospecting
- Multichannel Outreach
- Phone Finder
- Unlimited Scraping
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Emelia Integrations
Emelia connects with: Make, Zapier, Pipedrive, HubSpot.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Emelia: Make, Zapier, Pipedrive, HubSpot.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Emelia
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Emelia | Groove by Clari |
|---|---|---|
| Starting Price | Contact Sales | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 4 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your cold email outreach and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected email sending volume and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Emelia serves the cold email outreach side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Emelia and Groove by Clari both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Emelia and Groove by Clari for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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