EngageBay vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison
Compare EngageBay (CRM platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
EngageBay is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, priced from $0/mo with paid tiers up to $119.99/mo. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced through custom sales quotes. Many teams run both together rather than choosing one.
Key takeaways
- EngageBay's Free plan supports 250 contacts, while its Pro plan at $119.99/mo supports 50,000 contacts.
- EngageBay offers 4 pricing tiers compared to Groove by Clari's single Contact Sales tier.
- EngageBay integrates with 10 tools including Zapier, Shopify, Stripe, and Slack, while Groove by Clari integrates with Salesforce, Gmail, Zoom, and Slack among others.
- Slack is the only integration shared by both EngageBay and Groove by Clari based on each vendor's published list.
- Groove by Clari lists deep Salesforce integration and auto-logging of activities to Salesforce as key features not listed by EngageBay.
Reviewed and updated September 21, 2026
EngageBay (CRM platform) and Groove by Clari (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
EngageBay is a CRM platform for customer relationship management and sales pipeline tracking; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, EngageBay lists email marketing and landing page builder, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
EngageBay publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, EngageBay is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
EngageBay is EngageBay lets small businesses manage marketing, sales and customer service in one platform. The CRM sits alongside email marketing, landing pages, live chat and a helpdesk, with a free tier for teams of up to 15 members.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Groove
EngageBay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts |
| Basic | $14.99/mo | 500 Contacts |
| Growth | $64.99/mo | 5000 Contacts |
| Pro | $119.99/mo | 50,000 Contacts |
Source: EngageBay Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
EngageBay offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
EngageBay includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
EngageBay Key Features
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by EngageBay
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
EngageBay Integrations
EngageBay connects with: Zapier, Shopify, Xero, SendGrid, Mandrill, Stripe, Slack, Twilio, WooCommerce, Google Meet.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by EngageBay: Zapier, Shopify, Xero, SendGrid, Mandrill, Stripe, Twilio, WooCommerce, Google Meet.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Use Case Recommendations
Best Fit for EngageBay
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | EngageBay | Groove by Clari |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $119.99/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
EngageBay serves the customer relationship management and sales pipeline tracking side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. EngageBay publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit EngageBay for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between EngageBay and Groove by Clari?
- EngageBay is a CRM platform built for managing contacts, sales pipelines, and revenue forecasting, while Groove by Clari is a sales engagement platform built for coordinating outreach across email, phone, and social channels. They serve different core jobs, and many teams use both together rather than as substitutes.
- How much does EngageBay cost compared to Groove by Clari?
- EngageBay publishes four pricing tiers starting at $0/mo free, rising to $14.99/mo, $64.99/mo, and $119.99/mo for its Pro plan with 50,000 contacts. Groove by Clari uses custom, Contact Sales pricing with no published tiers, so the two cannot be directly compared on list price.
- Does EngageBay integrate with Salesforce?
- The article does not list Salesforce among EngageBay's integrations. EngageBay's listed integrations are Zapier, Shopify, Xero, SendGrid, Mandrill, Stripe, Slack, Twilio, WooCommerce, and Google Meet, while Salesforce is listed as a Groove by Clari integration instead.
- Which tool is better for a budget-conscious small business?
- EngageBay is recommended for budget-conscious teams since it offers a free tier and can be tested before any financial commitment. It is also suited to organizations with complex tech stacks that need broad integration support, given its 10 listed integrations.
- Can you use EngageBay and Groove by Clari together?
- Yes, the article notes that many teams run one of each since EngageBay handles CRM functions like contact organization and pipeline tracking while Groove by Clari handles multi-channel sales engagement and outreach coordination. The two platforms are not positioned as substitutes for every job.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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