Enrich Layer vs Groove by Clari: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Enrich Layer (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer is a data enrichment tool offering people and company APIs for B2B contact data, priced from $49 per month for 2,500 credits up to $1,899 per month for 211,000 credits. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, priced only through custom sales quotes. Many teams run both together.
Key takeaways
- Enrich Layer offers 6 pricing tiers while Groove by Clari offers only 1 tier, which requires contacting sales.
- Enrich Layer's Starter plan costs $49 per month for 2,500 credits, and its Ultra plan costs $1,899 per month for 211,000 credits.
- Enrich Layer lists 8 features on its own page, including People API, Company API, Jobs API, and CLI.
- Groove by Clari lists 10 features on its own page, including deep Salesforce integration, multi-channel engagement flows, and a dialer with call logging.
- Both platforms integrate with Salesforce, but Enrich Layer also connects with Zapier, n8n, and Clay while Groove by Clari connects with Gmail, Zoom, and Slack.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Enrich Layer, a data enrichment tool for B2B lead data and contact enrichment, against Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Enrich Layer lists people api and company api, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Both Enrich Layer and Groove by Clari use usage-based pricing, so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Enrich Layer is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, OpenClaw.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Enrich Layer
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Enrich Layer | Groove by Clari |
|---|---|---|
| Starting Price | Usage-based | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Enrich Layer serves the B2B lead data and contact enrichment side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Enrich Layer and Groove by Clari both use usage-based pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Enrich Layer for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Enrich Layer and Groove by Clari?
- Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment, while Groove by Clari is a sales engagement platform for multi-channel outreach and engagement tracking. Enrich Layer returns person and company data through an API, while Groove automates email sequences and logs activity natively in Salesforce.
- How much does Enrich Layer cost?
- Enrich Layer offers usage-based pay-as-you-go credit packs plus subscription tiers: Starter at $49 per month for 2,500 credits, Growth at $299 per month for 25,000 credits, Pro at $899 per month for 89,900 credits, Ultra at $1,899 per month for 211,000 credits, and a custom Enterprise tier.
- How much does Groove by Clari cost?
- Groove by Clari lists a single plan called Groove that requires contacting sales for a quote, so there is no published fixed monthly price shown on its pricing page.
- Can I use Enrich Layer and Groove by Clari together?
- Yes, many teams run both tools since they cover different parts of the sales workflow. Enrich Layer handles contact and company data enrichment while Groove by Clari coordinates multi-channel outreach, and both platforms integrate with Salesforce.
- Which tool suits enterprise buyers who want custom pricing?
- Both tools suit enterprise buyers who prefer custom pricing and dedicated support. Enrich Layer offers a dedicated Enterprise tier with custom credit volume tailored to scale, while Groove by Clari's single plan is entirely contact-sales based.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Enrich Layer vs La Growth Machine: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Enrich Layer (data enrichment tool) and La Growth Machine (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari vs mailfloss: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and mailfloss (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong vs NeverBounce: what Gong's own pages say about enrichment, what NeverBounce's API returns about an address, and how each vendor prices.
ContactOut vs Luru: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare ContactOut (data enrichment tool) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Leadspicker vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Leadspicker (sales engagement platform) and NeverBounce (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.