Enrich Layer vs Wappalyzer: Data Enrichment Tool Comparison
Compare Enrich Layer and Wappalyzer side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Compare Enrich Layer and Wappalyzer side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Reviewed and updated September 4, 2026
Enrich Layer vs Wappalyzer: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Enrich Layer and Wappalyzer will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Enrich Layer lists people api and company api, while Wappalyzer lists lead lists by technology and technology lookup. A capability both offer can appear under different names, so read both feature lists below.
Wappalyzer publishes an entry price of $0/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
Wappalyzer is Wappalyzer is a technographics provider that helps sales and go-to-market teams build prospect lists of companies by the technologies they use, enrich CRM records with company and technology data and monitor competitor installs. Plans are sized by technology lookups, email verifications and API credits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
PAYG
Free
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Wappalyzer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Pro | $250/mo |
| Business | $450/mo |
| Enterprise | Contact Sales |
Source: Wappalyzer Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Wappalyzer's 4, giving you more granularity as you scale.
Wappalyzer includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
- Lead lists by technology
- Technology lookup
- Email verification
- Website alerts
- CRM enrichment
- API credits
- and 2 more listed below
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Wappalyzer Key Features
- Lead lists by technology
- Technology lookup
- Email verification
- Website alerts
- CRM enrichment
- API credits
- Competitor analysis
- Market research
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Listed only by Wappalyzer
- Lead lists by technology
- Technology lookup
- Email verification
- Website alerts
- CRM enrichment
- API credits
- Competitor analysis
- Market research
Integration Ecosystem
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Wappalyzer Integrations
Wappalyzer connects with: .
Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Use Case Recommendations
Best Fit for Enrich Layer
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Wappalyzer
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Enrich Layer | Wappalyzer |
|---|---|---|
| Starting Price | Usage-based | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 0 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Enrich Layer and Wappalyzer both serve the B2B lead data and contact enrichment market. Wappalyzer publishes an entry price (a free tier), while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Enrich Layer and Wappalyzer for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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