Tool Comparisons

    Enrich Layer vs Wiza: Data Enrichment Tool Comparison

    Compare Enrich Layer and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Editorial illustration for Enrich Layer vs Wiza
    August 30, 2026Updated September 5, 20265 min read
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    The short answer

    Enrich Layer is a fully managed API for person, company, and job data enrichment, with usage-based pricing starting around $49 per month for 2,500 credits. Wiza is a prospecting tool with email and phone verification, a free tier, and paid plans from $49 per month, better suited to sales teams needing broad CRM integrations.

    Key takeaways

    • Enrich Layer's Starter plan costs $49 per month for 2,500 credits, while Wiza's Starter plan also costs $49 per month for 100 valid emails and 100 phone numbers.
    • Wiza offers a free tier with 20 valid emails and 5 phone numbers, whereas Enrich Layer has no free tier and uses usage-based, pay-as-you-go pricing instead.
    • Enrich Layer lists 8 features including People API, Company API, and Jobs API, while Wiza lists 8 features including unlimited email reveals and AI Research.
    • Wiza integrates with 10 platforms including Outreach, HubSpot, and Salesloft, while Enrich Layer integrates with 8 platforms including n8n, Workato, and Pipedream.
    • Both Enrich Layer and Wiza share integrations with Zapier, Clay, and Salesforce.

    Reviewed and updated September 5, 2026

    Enrich Layer vs Wiza: Data Enrichment Tool Comparison

    Finding the right data enrichment tool can directly impact your revenue pipeline. Enrich Layer and Wiza both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.

    The Quick Answer

    By each vendor's own wording, Enrich Layer lists people api and company api, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.

    Wiza publishes an entry price of $0/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.

    Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing panels: Pricing Comparison (Enrich Layer, Wiza, PAYG, Free)

    Usage-basedEnrich Layer entry plan

    PAYG

    FreeWiza entry plan

    Free

    Entry pricing for Enrich Layer and Wiza, as published on each vendor's own pricing page.

    Enrich Layer Pricing (as of September 2026)

    PlanPriceContacts
    PAYGUsage-basedCredit packs of 100 to 46,297 credits
    Starter$49/mo2,500 credits per month
    Growth$299/mo25,000 credits per month
    Pro$899/mo89,900 credits per month
    Ultra$1899/mo211,000 credits per month
    EnterpriseContact SalesCustom credit volume tailored to your scale

    Source: Enrich Layer Pricing

    Wiza Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree20 valid emails and 5 phone numbers
    Starter$49/mo100 valid emails per month and 100 phone numbers per month
    Email$99/mo500 valid emails per month
    Email + Phone$199/mo500 valid emails per month and 500 phone numbers per month
    Team PlanContact Sales3+ users, unlimited valid emails and unlimited phone numbers

    Source: Wiza Pricing

    Pricing Analysis

    One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

    Enrich Layer offers 6 pricing tiers compared to Wiza's 5, giving you more granularity as you scale.

    Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    Enrich Layer lists
    • People API
    • Company API
    • Jobs API
    • Search API
    • Contact API
    • School API
    • and 2 more listed below
    Wiza lists
    • Unlimited email reveals
    • AI Research
    • CRM integrations
    • Team analytics
    • Wiza Prospect
    • Advanced fields
    • and 2 more listed below
    What Enrich Layer and Wiza each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Enrich Layer Key Features

    • People API
    • Company API
    • Jobs API
    • Search API
    • Contact API
    • School API
    • Logo API
    • CLI

    Wiza Key Features

    • Unlimited email reveals
    • AI Research
    • CRM integrations
    • Team analytics
    • Wiza Prospect
    • Advanced fields
    • CSV import
    • API access

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Enrich Layer

    • People API
    • Company API
    • Jobs API
    • Search API
    • Contact API
    • School API
    • Logo API
    • CLI

    Listed only by Wiza

    • Unlimited email reveals
    • AI Research
    • CRM integrations
    • Team analytics
    • Wiza Prospect
    • Advanced fields
    • CSV import
    • API access

    Integration Ecosystem

    Integration flow: Integration Ecosystem (Enrich Layer, Wiza, Zapier, Clay)

    Enrich Layer Integrations

    Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.

    Wiza Integrations

    Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.

    Shared Integrations

    Both tools integrate with: Zapier, Clay, Salesforce.

    Integrations listed only by Enrich Layer: n8n, Workato, Pipedream, Node-RED, OpenClaw.

    Integrations listed only by Wiza: Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage.

    Use Case Recommendations

    Best Fit for Enrich Layer

    • Enterprise buyers who prefer custom pricing and dedicated support
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation
    • Sales teams researching target accounts

    Best Fit for Wiza

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Organizations with complex tech stacks needing broad integration support (10 integrations)
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureEnrich LayerWiza
    Starting PriceUsage-basedFree
    Top Tier PriceContact SalesContact Sales
    Total Features Listed88
    Integrations810

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define B2B lead, Estimate expected data, List integrations, Sign up)

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Enrich Layer and Wiza both serve the B2B lead data and contact enrichment market. Wiza publishes an entry price (a free tier), while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Enrich Layer and Wiza for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What's the main difference between Enrich Layer and Wiza?
    Enrich Layer is a fully managed REST API returning person, company, job, and web signal data in one schema, aimed at developers and revops teams building enrichment into applications. Wiza is a B2B prospecting tool that verifies emails and phone numbers on request and exports from LinkedIn or Sales Navigator, aimed at sales teams building prospect lists.
    How much does Enrich Layer cost compared to Wiza?
    Enrich Layer uses usage-based pricing starting with pay-as-you-go credit packs, plus a Starter plan at $49 per month for 2,500 credits. Wiza starts with a free tier offering 20 valid emails and 5 phone numbers, then a Starter plan also at $49 per month for 100 valid emails and 100 phone numbers monthly.
    Which tool has more integrations?
    Wiza lists 10 integrations, including Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, and Gong Engage, while Enrich Layer lists 8, including n8n, Workato, Pipedream, Node-RED, and OpenClaw. Both tools share integrations with Zapier, Clay, and Salesforce.
    Which tool is better for enterprise buyers?
    Both Enrich Layer and Wiza offer custom, contact-sales pricing for enterprise buyers who want dedicated support. Enrich Layer's Enterprise tier provides custom credit volume tailored to scale, while Wiza's Team Plan supports 3 or more users with unlimited valid emails and unlimited phone numbers.
    Does Wiza offer a free plan?
    Yes, Wiza has a free tier that includes 20 valid emails and 5 phone numbers, allowing teams to evaluate the platform without upfront cost. Enrich Layer does not offer a free tier and instead uses usage-based, pay-as-you-go pricing with credit packs ranging from 100 to 46,297 credits.
    Enrich LayerWizaData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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