Expandi vs GMass: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Expandi (sales engagement platform) and GMass (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Expandi is a sales engagement platform built for multichannel outreach across LinkedIn, messaging, and email follow-ups in one sequence, priced from $99/mo. GMass is a Gmail-based cold email platform for mail merge and inbox-based campaigns, priced from $29.95/mo. Teams coordinating multi-channel sequences fit Expandi; teams focused on email deliverability fit GMass, and many run both.
Key takeaways
- Expandi's entry plan is $99/mo for the Business tier with unlimited campaigns.
- GMass's entry plan is $29.95/mo for the Standard tier with unlimited contacts and emails, subject to Gmail limits.
- GMass offers 4 pricing tiers (Standard, Premium, Professional, Teams) compared to Expandi's 2 (Business, Agency).
- Expandi integrates with HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, and Webhooks.
- GMass integrates with Gmail, Google Sheets, Zapier, and Google Workspace.
Reviewed and updated September 5, 2026
Expandi vs GMass: Sales Engagement Platform vs Cold Email Platform Comparison
Expandi (sales engagement platform) and GMass (cold email platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking; GMass is a cold email platform for cold email outreach. By each vendor's own wording, Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching, and GMass lists works inside gmail and unlimited emails, contacts, and campaigns.
GMass offers a lower entry point at $29.95/mo compared to Expandi at $99/mo.
If your priority is coordinating outreach across email, phone, and social channels, Expandi is the one built for it; for sending campaigns that land in the inbox and generate replies, that is GMass. Many teams run one of each.
Understanding the Core Difference
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
GMass is Gmail-based mass email and mail merge platform with unlimited emails, campaigns, and contacts directly inside Gmail.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Business
Standard
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
GMass Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $29.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Premium | $39.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Professional | $59.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Teams (5 users) | $175/mo | Unlimited | Unlimited (Gmail limits apply) |
Source: GMass Pricing
Pricing Analysis
GMass offers the lower entry point ($29.95/mo vs $99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
GMass offers 4 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Features Breakdown
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- and 4 more listed below
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
GMass Key Features
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Listed only by GMass
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
Integration Ecosystem
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
GMass Integrations
GMass connects with: Gmail, Google Sheets, Zapier, Google Workspace.
Integrations listed only by Expandi: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Integrations listed only by GMass: Gmail, Google Sheets, Zapier, Google Workspace.
Use Case Recommendations
Best Fit for Expandi
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for GMass
- Budget-conscious teams looking for an affordable cold email platform
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Feature Comparison Summary
| Feature | Expandi | GMass |
|---|---|---|
| Starting Price | $99/mo | $29.95/mo |
| Top Tier Price | Contact Sales | $175/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 6 | 4 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Expandi serves the multi-channel sales outreach and engagement tracking side of an outbound stack and GMass the cold email outreach side. GMass offers a more accessible entry point at $29.95/mo, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Expandi and GMass for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Expandi and GMass?
- Expandi is a sales engagement platform for multichannel outreach that sends connection requests, messages, and email follow-ups in one sequence, while GMass is a cold email platform that works inside Gmail for mail merge and mass email campaigns. They serve different core jobs, though many teams use both together.
- Which is cheaper, Expandi or GMass?
- GMass has the lower entry price at $29.95/mo for its Standard plan, compared to Expandi's Business plan at $99/mo. GMass also offers more pricing tiers overall, four compared to Expandi's two, giving more granularity as a team scales.
- Does Expandi or GMass have more integrations listed?
- Expandi lists more integrations: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, and Webhooks, totaling 6. GMass lists 4 integrations: Gmail, Google Sheets, Zapier, and Google Workspace.
- Can I use both Expandi and GMass together?
- Yes, the article notes that many teams run one of each tool. Expandi handles coordination across email, phone, and social channels, while GMass is used for sending email campaigns designed to land in the inbox and generate replies.
- Which tool is better for LinkedIn outreach specifically?
- Expandi is built for LinkedIn outreach, described as a cloud-based LinkedIn outreach tool that sends connection requests, messages, and email follow-ups in one sequence with a conditional sequence builder and profile warm-up. GMass, by contrast, is Gmail-based and does not offer LinkedIn-specific features.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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