Expandi vs Mailshake: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Expandi (sales engagement platform) and Mailshake (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Expandi is a sales engagement platform built for multi-channel outreach across LinkedIn connection requests, messages, and email follow-ups in one sequence, priced from $99/mo. Mailshake is a cold email platform for email campaigns and warmup, priced from $29/mo. Teams needing coordinated multi-channel outreach should pick Expandi; teams focused on inbox deliverability should pick Mailshake, and many run both.
Key takeaways
- Expandi's entry plan, Business, costs $99/mo and includes unlimited campaigns.
- Mailshake's entry plan, Starter, costs $29/mo and includes 1,500 email sends per month.
- Mailshake offers four pricing tiers, Starter, Email Outreach, Sales Engagement, and Agency, compared to Expandi's two tiers, Business and Agency.
- Expandi lists a conditional sequence builder with if/action branching and profile auto warm-up as key features.
- Mailshake lists unlimited email warmup, AI email writing, and a VOIP dialer for US/Canada as key features.
- Both tools integrate with HubSpot, Pipedrive, and Salesforce, while Expandi alone integrates with LinkedIn Sales Navigator and Mailshake alone integrates with Zapier.
Reviewed and updated September 4, 2026
Expandi vs Mailshake: Sales Engagement Platform vs Cold Email Platform Comparison
Expandi is a sales engagement platform; Mailshake is a cold email platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, cold email outreach on the other. This guide lays out what each vendor publishes.
The Quick Answer
Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking; Mailshake is a cold email platform for cold email outreach. By each vendor's own wording, Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching, and Mailshake lists unlimited email warmup and unlimited campaigns.
Mailshake offers a lower entry point at $29/mo compared to Expandi at $99/mo.
If your priority is coordinating outreach across email, phone, and social channels, Expandi is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Mailshake. Many teams run one of each.
Understanding the Core Difference
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
Mailshake is Sales engagement platform with email outreach, VOIP dialer, and LinkedIn automation for sales teams.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Business
Starter
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
Mailshake Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $29/mo | UNLIMITED uploaded contacts | 1,500 email sends per month |
| Email Outreach | $49/mo | UNLIMITED uploaded contacts | UNLIMITED email sends per month |
| Sales Engagement | $99/mo | UNLIMITED uploaded contacts | UNLIMITED email sends per month |
| Agency Plan | Contact Sales | UNLIMITED uploaded contacts | UNLIMITED email sends per month |
Source: Mailshake Pricing
Pricing Analysis
Mailshake offers the lower entry point ($29/mo vs $99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Mailshake offers 4 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Features Breakdown
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- and 4 more listed below
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Mailshake Key Features
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- Unified inbox
- LinkedIn automation (Sales Engagement+)
- VOIP dialer (US/Canada unlimited)
- Lead Catcher
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Listed only by Mailshake
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- Unified inbox
- LinkedIn automation (Sales Engagement+)
- VOIP dialer (US/Canada unlimited)
- Lead Catcher
Integration Ecosystem
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Mailshake Integrations
Mailshake connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Shared Integrations
Both tools integrate with: HubSpot, Pipedrive, Salesforce.
Integrations listed only by Expandi: Sendspark, LinkedIn Sales Navigator, Webhooks.
Integrations listed only by Mailshake: Zapier.
Use Case Recommendations
Best Fit for Expandi
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Mailshake
- Budget-conscious teams looking for an affordable cold email platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | Expandi | Mailshake |
|---|---|---|
| Starting Price | $99/mo | $29/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 6 | 4 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Expandi serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Mailshake the cold email outreach side. Mailshake offers a more accessible entry point at $29/mo, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Expandi and Mailshake for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Expandi and Mailshake?
- Expandi is a sales engagement platform focused on multi-channel outreach, sending LinkedIn connection requests, messages, and email follow-ups in one sequence with conditional branching. Mailshake is a cold email platform focused on email outreach, offering unlimited email warmup and unlimited campaigns. The choice depends on whether the priority is multi-channel coordination or email deliverability.
- How much do Expandi and Mailshake cost?
- Expandi's entry plan, Business, costs $99/mo with unlimited campaigns, and its Agency plan requires contacting sales. Mailshake starts at $29/mo for its Starter plan with 1,500 email sends per month, then $49/mo and $99/mo for higher tiers with unlimited email sends, plus a contact-sales Agency plan.
- Which platform is cheaper to start with, Expandi or Mailshake?
- Mailshake is cheaper to start with at $29/mo for its Starter plan, compared to Expandi's entry price of $99/mo for its Business plan. Mailshake also offers four pricing tiers versus Expandi's two, giving more granularity for teams scaling up.
- What integrations do Expandi and Mailshake support?
- Both Expandi and Mailshake integrate with HubSpot, Pipedrive, and Salesforce. Expandi additionally connects with Sendspark, LinkedIn Sales Navigator, and Webhooks, while Mailshake additionally connects with Zapier.
- Can I use both Expandi and Mailshake together?
- Yes, the article notes that many teams run one of each since they serve different parts of the outreach workflow. Expandi handles multi-channel sales engagement across LinkedIn and email sequences, while Mailshake focuses specifically on cold email campaigns and deliverability.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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