Expandi vs Scrupp: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Expandi (sales engagement platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Expandi is a sales engagement platform for multichannel outreach starting at $99/mo, while Scrupp is a data enrichment tool for B2B contact data starting free (with a $29/mo paid tier). Expandi coordinates outreach across email, phone, and social channels; Scrupp finds accurate contact data for target accounts. Many teams use both together rather than choosing one over the other.
Key takeaways
- Expandi's Business plan costs $99/mo and includes unlimited campaigns, while Scrupp offers a free tier with 100 credits and a $29/mo plan for 1,000 credits per month.
- Expandi lists 10 features including multichannel outreach, a conditional sequence builder, and profile auto warm-up, while Scrupp lists 8 features including Sales Navigator export and verified email enrichment.
- Scrupp offers 3 pricing tiers compared to Expandi's 2 tiers, giving more granularity when scaling.
- Expandi and Scrupp share three integrations: HubSpot, Pipedrive, and Salesforce.
- Expandi integrates uniquely with Sendspark, LinkedIn Sales Navigator, and Webhooks, while Scrupp integrates uniquely with Google Sheets, Clay, Notion, Slack, and Airtable.
Reviewed and updated September 4, 2026
Expandi vs Scrupp: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Expandi, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Scrupp, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Expandi at $99/mo.
If your priority is coordinating outreach across email, phone, and social channels, Expandi is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Business
Free
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Scrupp offers 3 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: HubSpot, Pipedrive, Salesforce.
Integrations listed only by Expandi: Sendspark, LinkedIn Sales Navigator, Webhooks.
Integrations listed only by Scrupp: Google Sheets, Clay, Notion, Slack, Airtable.
Use Case Recommendations
Best Fit for Expandi
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Expandi | Scrupp |
|---|---|---|
| Starting Price | $99/mo | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 8 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Expandi serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Expandi and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Expandi and Scrupp?
- Expandi is a sales engagement platform built for multichannel outreach and engagement tracking, sending connection requests, messages, and email follow-ups in one sequence. Scrupp is a data enrichment tool that exports leads from LinkedIn, Sales Navigator, and Apollo, then enriches them with verified emails, phone numbers, and company data.
- Which tool is cheaper, Expandi or Scrupp?
- Scrupp has the lower entry point, offering a free plan with 100 credits, while Expandi's Business plan starts at $99/mo. Scrupp's paid Subscription tier costs $29/mo for 1,000 credits per month, making it more budget friendly for teams starting out.
- Can Expandi and Scrupp be used together?
- Yes, many teams run one of each since they cover different parts of the outbound workflow. Scrupp can be used for finding accurate contact data for target accounts, while Expandi handles coordinating outreach across email, phone, and social channels.
- Do Expandi and Scrupp integrate with the same tools?
- They share three integrations: HubSpot, Pipedrive, and Salesforce. Beyond that, Expandi uniquely connects with Sendspark, LinkedIn Sales Navigator, and Webhooks, while Scrupp uniquely connects with Google Sheets, Clay, Notion, Slack, and Airtable.
- What features does Scrupp offer that Expandi does not?
- Scrupp lists Sales Navigator export, LinkedIn export, Apollo export, Google Maps and local business scraping, verified email enrichment, direct phone enrichment, CSV file enrichment, and REST API access. These focus on data extraction and enrichment rather than outreach sequencing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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