Expandi vs Vocus.io: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Expandi (sales engagement platform) and Vocus.io (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Expandi is a sales engagement platform for multichannel outreach across LinkedIn, messages, and email, priced from $99/mo. Vocus.io is a cold email platform for Gmail and Google Workspace, priced from $5/mo. Choose Expandi for coordinated multichannel sequences, choose Vocus.io for inbox-focused email campaigns with tracking, many teams run both.
Key takeaways
- Expandi's entry plan, Business, costs $99/mo and includes unlimited campaigns.
- Vocus.io's entry plan, Basic, costs $5/mo and includes 5 inboxes and 50 snippets.
- Vocus.io offers four pricing tiers, Basic, Starter, Professional, and Growth, compared to Expandi's two tiers, Business and Agency.
- Expandi lists integrations with HubSpot, Sendspark, and LinkedIn Sales Navigator that Vocus.io does not list.
- Vocus.io lists integrations with Gmail, Google Workspace, and Zapier that Expandi does not list.
Reviewed and updated September 5, 2026
Expandi vs Vocus.io: Sales Engagement Platform vs Cold Email Platform Comparison
Expandi (sales engagement platform) and Vocus.io (cold email platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Expandi is a sales engagement platform for multi-channel sales outreach and engagement tracking; Vocus.io is a cold email platform for cold email outreach. By each vendor's own wording, Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching, and Vocus.io lists email tracking and templates & snippets.
Vocus.io offers a lower entry point at $5/mo compared to Expandi at $99/mo.
If your priority is coordinating outreach across email, phone, and social channels, Expandi is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Vocus.io. Many teams run one of each.
Understanding the Core Difference
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
Vocus.io is Email outreach platform for Gmail and Google Workspace. Sends personalized mass campaigns with automated follow-ups, tracks opens and link clicks per recipient, shares templates across a team and logs activity to a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Business
Basic
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
Vocus.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $5/mo | 5 Inboxes; 50 Snippets | 50 Followups |
| Starter | $10/mo | 5 Inboxes; 100 Snippets | 100 Followups |
| Professional | $20/mo | 10 Inboxes; 200 Snippets | 500 Followups |
| Growth | $80/mo | 800 snippets | external SMTP support |
Source: Vocus.io Pricing
Pricing Analysis
Vocus.io offers the lower entry point ($5/mo vs $99/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Vocus.io offers 4 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Features Breakdown
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
- Email tracking
- Templates & Snippets
- Send Later & Snooze
- Automated Followups
- Salesforce & CRM Integration
- Campaigns
- and 4 more listed below
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Vocus.io Key Features
- Email tracking
- Templates & Snippets
- Send Later & Snooze
- Automated Followups
- Salesforce & CRM Integration
- Campaigns
- Campaigns w/ Followups
- Campaigns w/ Attachments
- Branded URLs
- Teams
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Listed only by Vocus.io
- Email tracking
- Templates & Snippets
- Send Later & Snooze
- Automated Followups
- Salesforce & CRM Integration
- Campaigns
- Campaigns w/ Followups
- Campaigns w/ Attachments
- Branded URLs
- Teams
Integration Ecosystem
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Vocus.io Integrations
Vocus.io connects with: Gmail, Google Workspace, Salesforce, Pipedrive, Zapier, Webhooks.
Shared Integrations
Both tools integrate with: Pipedrive, Salesforce, Webhooks.
Integrations listed only by Expandi: HubSpot, Sendspark, LinkedIn Sales Navigator.
Integrations listed only by Vocus.io: Gmail, Google Workspace, Zapier.
Use Case Recommendations
Best Fit for Expandi
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Vocus.io
- Budget-conscious teams looking for an affordable cold email platform
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Feature Comparison Summary
| Feature | Expandi | Vocus.io |
|---|---|---|
| Starting Price | $99/mo | $5/mo |
| Top Tier Price | Contact Sales | $80/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 6 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Expandi serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Vocus.io the cold email outreach side. Vocus.io offers a more accessible entry point at $5/mo, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Expandi and Vocus.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Expandi and Vocus.io?
- Expandi is a sales engagement platform that sends connection requests, messages, and email follow-ups in one multichannel sequence with conditional branching. Vocus.io is a cold email platform for Gmail and Google Workspace that sends personalized mass campaigns with automated follow-ups and per-recipient tracking. They solve related but different parts of outbound outreach.
- How much does Expandi cost?
- Expandi's Business plan costs $99/mo and includes unlimited campaigns. An Agency plan with 10 or more seats is available by contacting sales for custom pricing.
- How much does Vocus.io cost?
- Vocus.io starts at $5/mo for the Basic plan, which includes 5 inboxes, 50 snippets, and 50 followups. Higher tiers, Starter at $10/mo, Professional at $20/mo, and Growth at $80/mo, add more inboxes, snippets, and followup allowances.
- Do Expandi and Vocus.io integrate with the same tools?
- Both platforms share integrations with Pipedrive, Salesforce, and Webhooks. Expandi additionally lists HubSpot, Sendspark, and LinkedIn Sales Navigator, while Vocus.io additionally lists Gmail, Google Workspace, and Zapier.
- Can I use Expandi and Vocus.io together?
- Yes, the article notes that many teams run one of each. Expandi handles multichannel outreach coordination across LinkedIn, messages, and email, while Vocus.io focuses on cold email campaigns designed to land in the inbox and generate replies.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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