FindThatLead vs LeadMagic: Data Enrichment Tool Comparison
Compare FindThatLead and LeadMagic side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
FindThatLead offers a free entry tier and 3 pricing plans, while LeadMagic starts at $49.99 per month across 6 pricing tiers. FindThatLead focuses on email finding, verification, prospecting and an internal CRM, while LeadMagic offers mobile finder, email validation, job change detection and waterfall enrichment.
Key takeaways
- FindThatLead's Free Trial plan costs $0 per month and includes 50 email credits, while its Starter plan is $49 per month for 2000 email credits.
- LeadMagic's Basic plan costs $49.99 per month for 2,000 monthly credits with no rollover.
- LeadMagic offers 6 pricing tiers ranging from Basic at $49.99 per month to Ultimate at $849 per month, plus a custom Enterprise tier.
- FindThatLead integrates with Salesforce, Pipedrive, HubSpot and Zapier, while LeadMagic integrates with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay and Apollo.
- Both tools list Email Finder as a shared capability, but LeadMagic lists exclusive features such as Mobile Finder, Job Change Detector and Waterfall Enrichment.
Reviewed and updated September 2, 2026
FindThatLead vs LeadMagic: Data Enrichment Tool Comparison
FindThatLead and LeadMagic are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, FindThatLead lists email verifier and prospector - automatic prospecting tool, while LeadMagic lists mobile finder and email validation. A capability both offer can appear under different names, so read both feature lists below.
FindThatLead offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Both platforms offer email finder. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Free Trial
Basic
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
FindThatLead is more affordable at the entry level ($0/mo vs $49.99/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
FindThatLead includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- and 1 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- and 1 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Shared Capabilities
Both FindThatLead and LeadMagic include:
- Email Finder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Listed only by LeadMagic
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by FindThatLead: Pipedrive, HubSpot.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | FindThatLead | LeadMagic |
|---|---|---|
| Starting Price | Free | $49.99/mo |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead and LeadMagic both serve the B2B lead data and contact enrichment market. FindThatLead offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- Is FindThatLead cheaper than LeadMagic?
- Yes, FindThatLead's entry plan is free at $0 per month, while LeadMagic's entry Basic plan costs $49.99 per month. FindThatLead offers 3 pricing tiers up to $99 per month, while LeadMagic offers 6 tiers up to $849 per month, plus a custom Enterprise option.
- What integrations does LeadMagic support?
- LeadMagic integrates with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay and Apollo. Both LeadMagic and FindThatLead share Salesforce and Zapier integrations, but LeadMagic offers a broader set of outreach and workflow tools.
- What features does FindThatLead offer that LeadMagic doesn't?
- FindThatLead lists Email Verifier, Prospector, Email Sender, Bulk Processing, Local Business lead generation, Internal CRM and CRM Integrations that are not listed on LeadMagic's feature page. Both tools do share Email Finder as a common capability.
- Which tool is better for budget-conscious teams?
- FindThatLead is positioned for budget-conscious teams because it offers a free tier at $0 per month and lets teams scale up as needs grow. It is also recommended for revenue operations teams building prospect lists and marketing teams enriching CRM data for segmentation.
- Does LeadMagic offer a free plan?
- No, LeadMagic's pricing starts at $49.99 per month for its Basic plan, which includes 2,000 monthly credits without rollover. This differs from FindThatLead, which offers a Free Trial plan at $0 per month with 50 email credits.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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