FindThatLead vs Ocean.io: Data Enrichment Tool Comparison
Compare FindThatLead and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
FindThatLead and Ocean.io both offer B2B contact enrichment, but they differ in pricing model and feature focus. FindThatLead starts free and charges up to $99/mo for unlimited email credits, while Ocean.io uses usage-based, credit-based pricing across yearly, monthly, and pay-as-you-go plans. FindThatLead suits budget-conscious teams; Ocean.io suits enterprise buyers wanting custom pricing and dedicated support.
Key takeaways
- FindThatLead's Starter plan costs $49/mo for 2000 Email Credits, and its Ultimate plan costs $99/mo for unlimited credits subject to a fair use policy.
- Ocean.io's Yearly Subscription requires a minimum of 9,000 credits and a maximum of 60,000 credits, valid for 12 months.
- Ocean.io lists waterfall enrichment drawing on 16+ data sources and AI-powered lookalike filters as key features.
- FindThatLead includes an internal CRM and CRM integrations, along with a Chrome extension for prospecting.
- Both platforms integrate with Salesforce, Pipedrive, and HubSpot, while FindThatLead also integrates with Zapier and Ocean.io also integrates with Clay.
Reviewed and updated September 4, 2026
FindThatLead vs Ocean.io: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, FindThatLead and Ocean.io will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, FindThatLead lists email finder and email verifier, while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.
FindThatLead publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free Trial
Subscription (Yearly)
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
FindThatLead includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: Salesforce, Pipedrive, HubSpot.
Integrations listed only by FindThatLead: Zapier.
Integrations listed only by Ocean.io: Clay.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | FindThatLead | Ocean.io |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 4 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead and Ocean.io both serve the B2B lead data and contact enrichment market. FindThatLead publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, FindThatLead or Ocean.io?
- FindThatLead publishes a clear entry price of $0/mo and a top tier of $99/mo, while Ocean.io uses usage-based, credit-based pricing that varies by plan, so the two cannot be directly compared on list price. Budget-conscious teams may prefer FindThatLead's free tier and fixed pricing.
- What is the main difference between FindThatLead and Ocean.io?
- FindThatLead is a B2B lead generation platform focused on finding and verifying emails, building prospect lists, and sending cold email campaigns, with an internal CRM and Chrome extension. Ocean.io is a prospecting and enrichment platform offering verified emails and direct phone numbers on a shared credit system across its platform and API.
- Does Ocean.io offer phone numbers as well as emails?
- Yes, Ocean.io lists direct phone numbers as one of its key features, along with double email verification that includes catch-alls. FindThatLead's listed features focus on email finding and verification rather than phone numbers.
- Which integrations do FindThatLead and Ocean.io share?
- Both tools integrate with Salesforce, Pipedrive, and HubSpot. FindThatLead additionally integrates with Zapier, while Ocean.io additionally integrates with Clay.
- Who is Ocean.io best suited for?
- Ocean.io is best suited for enterprise buyers who prefer custom pricing and dedicated support, as well as revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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