FindThatLead vs UpLead: Data Enrichment Tool Comparison
Compare FindThatLead and UpLead side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
FindThatLead and UpLead both start free and target B2B contact data enrichment, but they scope differently. FindThatLead offers email finding, verification, and cold email campaigns with an internal CRM, topping out at $99/mo for unlimited credits. UpLead lists 200M+ leads, a 95%+ accuracy guarantee, and 50+ search filters, scaling to custom Professional pricing.
Key takeaways
- FindThatLead's top paid tier is $99/mo with unlimited email credits subject to a fair use policy.
- UpLead's Essentials tier costs $99/mo for 170 credits, while its Plus tier costs $199/mo for 400 credits.
- UpLead lists 10 total features on its own page compared to FindThatLead's 8.
- UpLead integrates with 8 platforms including Zoho CRM, Microsoft Dynamics 365, Outreach, and SalesLoft, while FindThatLead integrates with 4.
- FindThatLead was founded in 2014, three years before UpLead launched in 2017.
Reviewed and updated September 2, 2026
FindThatLead vs UpLead: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. FindThatLead and UpLead both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, FindThatLead lists email finder and email verifier, while UpLead lists 200m+ b2b leads worldwide and 95%+ data accuracy guarantee. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
UpLead is B2B prospecting platform with 95%+ data accuracy guarantee, real-time email verification, and 200M+ leads worldwide.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
UpLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Test Drive Free Trial | Free | 5 Credits |
| Essentials | $99/mo | 170 credits/month |
| Plus | $199/mo | 400 credits/month |
| Professional | Contact Sales | Custom |
Source: UpLead Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
UpLead offers 4 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- and 4 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
UpLead Key Features
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Listed only by UpLead
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
UpLead Integrations
UpLead connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, Pipedrive, HubSpot, Zapier.
Integrations listed only by UpLead: Zoho CRM, Microsoft Dynamics 365, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for UpLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | FindThatLead | UpLead |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 4 | 8 |
| Founded | 2014 | 2017 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead and UpLead both serve the B2B lead data and contact enrichment market. FindThatLead offers a more accessible entry point, while UpLead starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and UpLead for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, FindThatLead or UpLead?
- Both platforms offer a free trial, so the starting price is the same. Beyond that, FindThatLead's paid tiers are $49/mo and $99/mo, while UpLead's are $99/mo and $199/mo, with a custom-priced Professional tier for larger needs, making FindThatLead's paid plans less expensive.
- What integrations does UpLead have that FindThatLead doesn't?
- UpLead lists Zoho CRM, Microsoft Dynamics 365, Outreach, and SalesLoft as integrations that FindThatLead does not offer. Both tools share Salesforce, Pipedrive, HubSpot, and Zapier, but UpLead's total integration count is 8 compared to FindThatLead's 4.
- Does FindThatLead have a built-in CRM?
- Yes, FindThatLead includes an internal CRM along with CRM integrations, according to its own feature list. This is one of the features listed only by FindThatLead and not by UpLead in the comparison.
- How much lead data does UpLead provide?
- UpLead lists 200M+ B2B leads worldwide along with a 95%+ data accuracy guarantee and real-time email verification. It also offers 50+ search filters and technographics data covering 16,000+ technologies.
- Which integrations do FindThatLead and UpLead have in common?
- FindThatLead and UpLead share four integrations: Salesforce, Pipedrive, HubSpot, and Zapier. Beyond these shared connections, UpLead adds Zoho CRM, Microsoft Dynamics 365, Outreach, and SalesLoft, which FindThatLead does not list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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