Tool Comparisons

    FindThatLead vs UserGems: Data Enrichment Tool Comparison

    Compare FindThatLead and UserGems side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Editorial illustration for FindThatLead vs UserGems
    August 25, 2026Updated September 4, 20265 min read
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    The short answer

    FindThatLead is the more affordable data enrichment tool, starting free with paid plans at $49/mo and $99/mo, while UserGems starts at $3333/mo scaling to $12500/mo. FindThatLead suits budget-conscious teams needing email finding and verification, while UserGems fits mid-market to enterprise teams needing buying-signal detection and 8 integrations.

    Key takeaways

    • FindThatLead offers a Free Trial with 50 email credits, a Starter plan at $49/mo with 2000 email credits, and an Ultimate plan at $99/mo with unlimited email credits subject to fair use policy.
    • UserGems pricing starts at $3333/mo for the Core plan with 4,000,000 credits, rising to $6250/mo for Advanced with 10,000,000 credits and $12500/mo for Elite with 25,000,000 credits.
    • FindThatLead integrates with 4 tools: Salesforce, Pipedrive, HubSpot, and Zapier, while UserGems integrates with 8 tools including Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google.
    • Both FindThatLead and UserGems list 8 features each on their own pages, with Salesforce and HubSpot as shared integrations.
    • FindThatLead was founded in 2014, while UserGems does not list a founding year in the comparison.

    Reviewed and updated September 4, 2026

    FindThatLead vs UserGems: Data Enrichment Tool Comparison

    FindThatLead and UserGems compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.

    The Quick Answer

    By each vendor's own wording, FindThatLead lists email finder and email verifier, while UserGems lists build list (create & enrich) and account & contact scoring. A capability both offer can appear under different names, so read both feature lists below.

    FindThatLead offers a lower entry point at $0/mo compared to UserGems at $3333/mo.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.

    UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing panels: Pricing Comparison (FindThatLead, UserGems, Free Trial, Core)

    FreeFindThatLead entry plan

    Free Trial

    $3333/moUserGems entry plan

    Core

    Entry pricing for FindThatLead and UserGems, as published on each vendor's own pricing page.

    FindThatLead Pricing (as of September 2026)

    PlanPriceContacts
    Free TrialFree50 Email Credits
    Starter$49/mo2000 Email Credits
    Ultimate$99/moUnlimited Email Credits, subject to fair use policy

    Source: FindThatLead Pricing

    UserGems Pricing (as of September 2026)

    PlanPriceContacts
    Core$3333/mo4,000,000 credits
    Advanced$6250/mo10,000,000 credits
    Elite$12500/mo25,000,000 credits

    Source: UserGems Pricing

    Pricing Analysis

    FindThatLead is more affordable at the entry level ($0/mo vs $3333/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.

    FindThatLead includes a free tier, letting you test the platform before committing financially.

    Features Breakdown

    FindThatLead lists
    • Email Finder
    • Email Verifier
    • Prospector - Automatic Prospecting Tool
    • Email Sender
    • Bulk Processing
    • Local Business - Lead Generation Tool
    • and 2 more listed below
    UserGems lists
    • Build List (create & enrich)
    • Account & Contact Scoring
    • Automated Campaigns
    • Writing Agent
    • Research Agent
    • AI Co-pilot Chrome Extension
    • and 2 more listed below
    What FindThatLead and UserGems each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    FindThatLead Key Features

    • Email Finder
    • Email Verifier
    • Prospector - Automatic Prospecting Tool
    • Email Sender
    • Bulk Processing
    • Local Business - Lead Generation Tool
    • Internal CRM
    • CRM Integrations

    UserGems Key Features

    • Build List (create & enrich)
    • Account & Contact Scoring
    • Automated Campaigns
    • Writing Agent
    • Research Agent
    • AI Co-pilot Chrome Extension
    • Contact-level Intent & Web Deanonymization
    • CRM Hygiene

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by FindThatLead

    • Email Finder
    • Email Verifier
    • Prospector - Automatic Prospecting Tool
    • Email Sender
    • Bulk Processing
    • Local Business - Lead Generation Tool
    • Internal CRM
    • CRM Integrations

    Listed only by UserGems

    • Build List (create & enrich)
    • Account & Contact Scoring
    • Automated Campaigns
    • Writing Agent
    • Research Agent
    • AI Co-pilot Chrome Extension
    • Contact-level Intent & Web Deanonymization
    • CRM Hygiene

    Integration Ecosystem

    Integration schematic: Integration Ecosystem (FindThatLead, UserGems, Salesforce, HubSpot)

    FindThatLead Integrations

    FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.

    UserGems Integrations

    UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

    Shared Integrations

    Both tools integrate with: Salesforce, HubSpot.

    Integrations listed only by FindThatLead: Pipedrive, Zapier.

    Integrations listed only by UserGems: Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

    Use Case Recommendations

    Best Fit for FindThatLead

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation

    Best Fit for UserGems

    • Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
    • Organizations with complex tech stacks needing broad integration support (8 integrations)
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation

    Feature Comparison Summary

    FeatureFindThatLeadUserGems
    Starting PriceFree$3333/mo
    Top Tier Price$99/mo$12500/mo
    Total Features Listed88
    Integrations48
    Founded2014N/A

    Getting Started Checklist

    Step sequence: Getting Started Checklist (Define B2B lead, Estimate expected data, List integrations, Sign up)

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    FindThatLead and UserGems both serve the B2B lead data and contact enrichment market. FindThatLead offers a more accessible entry point, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit FindThatLead and UserGems for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    Which is cheaper, FindThatLead or UserGems?
    FindThatLead is cheaper, starting free at $0/mo with paid tiers at $49/mo and $99/mo. UserGems starts at $3333/mo for its Core plan and scales up to $12500/mo for the Elite plan, making it a significantly higher-cost option at every tier.
    What integrations does FindThatLead support?
    FindThatLead connects with Salesforce, Pipedrive, HubSpot, and Zapier, totaling 4 integrations. This is fewer than UserGems, which lists 8 integrations including Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google.
    What integrations does UserGems support?
    UserGems integrates with Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google, totaling 8 integrations. Salesforce and HubSpot are the integrations shared with FindThatLead, while the rest are unique to UserGems.
    What are the key features of FindThatLead versus UserGems?
    FindThatLead lists Email Finder, Email Verifier, Prospector, Email Sender, Bulk Processing, Local Business lead generation, Internal CRM, and CRM Integrations. UserGems lists Build List, Account & Contact Scoring, Automated Campaigns, Writing Agent, Research Agent, AI Co-pilot Chrome Extension, Contact-level Intent & Web Deanonymization, and CRM Hygiene.
    Which tool is better suited for enterprise teams, FindThatLead or UserGems?
    UserGems is better suited for mid-market to enterprise teams with established budgets and complex tech stacks needing broad integration support across 8 integrations. FindThatLead is recommended for budget-conscious teams that want to start free and scale up as their needs grow.
    FindThatLeadUserGemsData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

    Connect on LinkedIn →
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