FindThatLead vs Wiza: Data Enrichment Tool Comparison
Compare FindThatLead and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
FindThatLead and Wiza are both B2B data enrichment tools that start at $0 per month, but they differ in structure: FindThatLead offers 3 pricing tiers topping out at $99/mo with unlimited email credits, while Wiza offers 5 tiers up to a custom Team Plan and connects to 10 integrations versus FindThatLead's 4, making Wiza better for complex tech stacks and FindThatLead better for budget-conscious teams wanting simple scaling.
Key takeaways
- FindThatLead and Wiza both offer free tiers, letting teams test the tools before paying anything.
- FindThatLead has 3 pricing tiers with a top tier of $99/mo offering unlimited email credits subject to a fair use policy.
- Wiza has 5 pricing tiers, including a $49/mo Starter plan, a $99/mo Email plan, a $199/mo Email plus Phone plan, and a custom-priced Team Plan.
- Wiza integrates with 10 platforms including Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, and Clay, while FindThatLead integrates with 4 platforms: Salesforce, Pipedrive, HubSpot, and Zapier.
- FindThatLead was founded in 2014, while Wiza's founding year is not listed.
Reviewed and updated September 2, 2026
FindThatLead vs Wiza: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. FindThatLead and Wiza both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, FindThatLead lists email finder and email verifier, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
Both platforms offer crm integrations. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 1 more listed below
- CRM Integrations
- Unlimited email reveals
- AI Research
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- and 1 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Shared Capabilities
Both FindThatLead and Wiza include:
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
Listed only by Wiza
- Unlimited email reveals
- AI Research
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, Pipedrive, HubSpot, Zapier.
Integrations listed only by Wiza: Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | FindThatLead | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead and Wiza both serve the B2B lead data and contact enrichment market. FindThatLead offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, FindThatLead or Wiza?
- Both tools start at the same price point of $0/mo with a free tier. Beyond that, FindThatLead's Starter plan is $49/mo for 2000 email credits, matching Wiza's $49/mo Starter plan for 100 valid emails and 100 phone numbers per month, so the better value depends on whether you need email-only data or phone data too.
- Does FindThatLead or Wiza have more integrations?
- Wiza has more integrations, listing 10 total compared to FindThatLead's 4. Both tools share Salesforce, Pipedrive, HubSpot, and Zapier, but Wiza additionally connects with Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, and Clay, making it a stronger fit for teams with complex tech stacks.
- Can I use FindThatLead or Wiza for free?
- Yes, both platforms offer free tiers. FindThatLead's Free Trial includes 50 email credits, while Wiza's Free plan includes 20 valid emails and 5 phone numbers, letting teams test either tool before committing to a paid plan.
- What is the main difference between FindThatLead and Wiza?
- FindThatLead is a B2B lead generation platform that finds and verifies email addresses, builds prospect lists, and sends cold email campaigns through an internal CRM and Chrome extension. Wiza is a B2B prospecting tool that verifies emails and phone numbers on request, with LinkedIn and Sales Navigator export plus CRM push.
- Which tool is better for enterprise buyers?
- Wiza is positioned as the better fit for enterprise buyers, since it offers a Team Plan with custom pricing, dedicated support, and unlimited valid emails and phone numbers for organizations with 3 or more users. FindThatLead's top tier tops out at a fixed $99/mo Ultimate plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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