FindThatLead vs ZoomInfo: Data Enrichment Tool Comparison
Compare FindThatLead and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
FindThatLead is a B2B lead generation platform built around email finding, verification, and cold outreach, starting free and topping out at $99/mo for the Ultimate plan. ZoomInfo is an enterprise B2B database with over 260 million professional profiles, intent data, and technographic insights, with paid plans starting at $1250/mo and reaching $3333/mo for Elite.
Key takeaways
- FindThatLead's paid plans start at $49/mo for 2000 email credits and go up to $99/mo for unlimited credits under a fair use policy.
- ZoomInfo's paid plans start at $1250/mo for the Professional tier and reach $3333/mo for the Elite tier, both offering 10,000 credits per year at the higher tiers.
- Both FindThatLead and ZoomInfo offer a free starting tier at $0/mo before moving to paid plans.
- FindThatLead lists 8 features and 4 integrations, while ZoomInfo lists 9 features and 6 integrations.
- FindThatLead and ZoomInfo share Salesforce and HubSpot as common integrations, while FindThatLead also connects with Pipedrive and Zapier, and ZoomInfo also connects with Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
Reviewed and updated September 2, 2026
FindThatLead vs ZoomInfo: Data Enrichment Tool Comparison
FindThatLead and ZoomInfo are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, FindThatLead lists email finder and email verifier, while ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
ZoomInfo offers 4 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by FindThatLead: Pipedrive, Zapier.
Integrations listed only by ZoomInfo: Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | FindThatLead | ZoomInfo |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $99/mo | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 4 | 6 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead and ZoomInfo both serve the B2B lead data and contact enrichment market. FindThatLead offers a more accessible entry point, while ZoomInfo starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What's the core difference between FindThatLead and ZoomInfo?
- FindThatLead is a B2B lead generation platform focused on finding and verifying email addresses, building prospect lists, and sending cold email campaigns, with an internal CRM and Chrome extension. ZoomInfo is an enterprise B2B database offering over 260 million professional profiles, intent data, and comprehensive company intelligence. Both aim to solve contact enrichment, but with different approaches.
- How does FindThatLead pricing compare to ZoomInfo pricing?
- Both tools start at $0/mo with a free tier. FindThatLead's paid plans are $49/mo for 2000 email credits and $99/mo for unlimited credits under fair use. ZoomInfo's paid plans start much higher, at $1250/mo for the Professional tier and go up to $3333/mo for the Elite tier.
- Which integrations does FindThatLead support compared to ZoomInfo?
- FindThatLead integrates with Salesforce, Pipedrive, HubSpot, and Zapier, totaling 4 integrations. ZoomInfo integrates with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft, totaling 6 integrations. Salesforce and HubSpot are the two integrations shared by both platforms.
- Which tool is better for a budget-conscious team?
- Both FindThatLead and ZoomInfo are listed as fits for budget-conscious teams looking for an affordable data enrichment tool, since both offer a free starting tier. FindThatLead's top paid tier of $99/mo is far lower than ZoomInfo's top tier of $3333/mo, which matters for teams with limited budgets.
- Which tool has more features listed?
- ZoomInfo lists 9 features compared to FindThatLead's 8 features. ZoomInfo's list includes items like 260M+ professional profiles, intent signals, technographic data, and ZoomInfo Copilot AI, while FindThatLead's list includes email finding, verification, an internal CRM, and CRM integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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