Flowlu vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison
Compare Flowlu (CRM platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Flowlu is a CRM platform for customer relationship management and sales pipeline tracking, priced from $0/mo with paid tiers at $12, $22, and $32/mo. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, priced through custom contact-sales quotes. Teams needing pipeline and client management pick Flowlu, teams needing outreach coordination pick Groove, and many run both.
Key takeaways
- Flowlu's Free plan includes 100 contacts and 1 pipeline, with paid tiers at $12/mo, $22/mo, and $32/mo.
- Groove by Clari publishes a single Contact Sales pricing tier with no listed price.
- Flowlu offers 4 pricing tiers compared to Groove by Clari's 1 tier.
- Groove by Clari lists deep Salesforce integration and auto-logging of all activities to Salesforce as key features.
- Both platforms integrate with Gmail, Microsoft Outlook, and Google Calendar.
Reviewed and updated September 21, 2026
Flowlu is a CRM platform; Groove by Clari is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Flowlu is a CRM platform for customer relationship management and sales pipeline tracking; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Flowlu lists multiple sales pipelines and email sync and email templates, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
Flowlu publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Flowlu is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
Flowlu is Flowlu is a project management and CRM platform built to work together for teams running client work, connecting deals, delivery and client details from first call to final invoice. It also bundles tasks, finance and invoicing, a client portal and a knowledge base.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Groove
Flowlu Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 contacts, 1 pipeline |
| Essential | $12/mo | - |
| Advanced | $22/mo | - |
| Ultimate | $32/mo | - |
Source: Flowlu Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Flowlu offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Flowlu includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- and 4 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Flowlu Key Features
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Flowlu
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Flowlu Integrations
Flowlu connects with: Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Gmail, Microsoft Outlook, Google Calendar.
Integrations listed only by Flowlu: IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Apple Calendar, Zendesk Support.
Integrations listed only by Groove by Clari: Salesforce, Microsoft 365, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for Flowlu
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (18 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Flowlu | Groove by Clari |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $32/mo | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 18 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Flowlu serves the customer relationship management and sales pipeline tracking side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. Flowlu publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Flowlu for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Flowlu and Groove by Clari?
- Flowlu is a CRM platform built for customer relationship management and sales pipeline tracking, while Groove by Clari is a sales engagement platform built for multi-channel sales outreach and engagement tracking. Flowlu also bundles tasks, invoicing, a client portal, and a knowledge base, whereas Groove is Salesforce-native and focused on automating sequences and logging activity.
- How much does Flowlu cost compared to Groove by Clari?
- Flowlu publishes an entry price of $0/mo with paid plans at $12/mo, $22/mo, and $32/mo. Groove by Clari uses custom, contact-sales pricing with no published rate, so the two cannot be compared directly on list price.
- Does Flowlu integrate with Salesforce like Groove by Clari does?
- The article does not list Salesforce among Flowlu's integrations. Groove by Clari is described as Salesforce-native with deep Salesforce integration and auto-logging of all activities to Salesforce, while Flowlu's listed integrations include Gmail, Microsoft Outlook, Stripe, PayPal, and others.
- Which tool should I choose if I need both CRM and sales engagement features?
- The article notes that many teams run one of each platform rather than choosing a single tool. Flowlu fits organizing contacts, tracking deals, and forecasting revenue, while Groove by Clari fits coordinating outreach across email, phone, and social channels.
- What integrations do Flowlu and Groove by Clari share?
- Both tools integrate with Gmail, Microsoft Outlook, and Google Calendar according to the article. Beyond that, Flowlu adds tools like Dropbox, Stripe, PayPal, and Calendly, while Groove by Clari adds Salesforce, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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