folk vs Groove by Clari: CRM Platform vs Sales Engagement Platform Comparison
Compare folk (CRM platform) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
folk is a CRM platform starting at $30/mo across three published tiers, built for pipeline management, contact organization, and revenue forecasting. Groove by Clari is a Salesforce-native sales engagement platform with custom, contact-sales pricing, built for multi-channel outreach sequences and activity logging. They cover different workflow stages, so many teams run both together.
Key takeaways
- folk publishes three pricing tiers: Standard at $30/mo, Premium at $60/mo, and Enterprise at $100/mo.
- Groove by Clari uses custom, contact-sales pricing with only a single plan called Groove.
- folk integrates with 10 tools including Gmail, Outlook, Google Contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, and Clearbit.
- Groove by Clari integrates with Salesforce, Microsoft Outlook, Microsoft 365, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Gmail and Google Calendar are the only integrations both platforms have in common.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh folk, a CRM platform for customer relationship management and sales pipeline tracking, against Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
folk is a CRM platform for customer relationship management and sales pipeline tracking; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, folk lists pipeline management and email campaigns, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
folk publishes an entry price of $30/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, folk is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Groove
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
folk offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Gmail, Google calendar.
Integrations listed only by folk: Outlook, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | folk | Groove by Clari |
|---|---|---|
| Starting Price | $30/mo | Contact Sales |
| Top Tier Price | $100/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk serves the customer relationship management and sales pipeline tracking side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. folk publishes an entry price of $30/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between folk and Groove by Clari?
- folk is a CRM platform for customer relationship management and pipeline tracking, while Groove by Clari is a sales engagement platform for multi-channel outreach and engagement tracking. folk focuses on organizing contacts, tracking deals, and forecasting revenue, while Groove by Clari coordinates outreach across email, phone, and social channels and logs activity natively in Salesforce.
- How much does folk cost?
- folk lists three pricing tiers on its website: Standard at $30/mo, Premium at $60/mo, and Enterprise at $100/mo. This gives buyers more pricing granularity than Groove by Clari, which offers only a single contact-sales plan with no published list price.
- How much does Groove by Clari cost?
- Groove by Clari does not publish list pricing and instead uses a custom, contact-sales model with a single plan tier called Groove. Because of this, its cost cannot be directly compared to folk's published $30/mo entry price.
- Can folk and Groove by Clari be used together?
- Yes, many teams run both since they cover different parts of the sales workflow. folk handles CRM functions like pipeline management and contact enrichment, while Groove by Clari handles Salesforce-native multi-channel engagement, and the two platforms share Gmail and Google Calendar integrations.
- Does folk integrate with Salesforce?
- No, the article does not list Salesforce among folk's integrations, which include Gmail, Outlook, Google Calendar, Google Contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, and Clearbit. Salesforce is listed as a Groove by Clari integration instead, reflecting its Salesforce-native design.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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