FullEnrich vs Groove by Clari: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare FullEnrich (data enrichment tool) and Groove by Clari (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
FullEnrich is a data enrichment tool for finding verified work emails, personal emails, and mobile numbers through waterfall enrichment across 25+ sources. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, sequencing, and activity logging. They solve different problems, so many teams use both together rather than choosing one over the other.
Key takeaways
- FullEnrich offers a Free trial plan with 50 credits, a Pro plan at $55/mo with 1,000 credits per month, and an Enterprise plan with custom pricing.
- Groove by Clari uses a single contact sales pricing tier with no published list price.
- FullEnrich lists waterfall enrichment across 25 or more data sources plus mobile phone, work email, and personal email enrichment.
- Groove by Clari lists deep Salesforce integration, multi-channel engagement flows, and auto-logging of all activities to Salesforce.
- FullEnrich integrates with HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus, while Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
Reviewed and updated September 21, 2026
FullEnrich (data enrichment tool) and Groove by Clari (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
FullEnrich is a data enrichment tool for B2B lead data and contact enrichment; Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment, and Groove by Clari lists deep salesforce integration and multi-channel engagement flows.
FullEnrich publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, FullEnrich is the one built for it; for coordinating outreach across email, phone, and social channels, that is Groove by Clari. Many teams run one of each.
Understanding the Core Difference
FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free trial
Groove
FullEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free trial | Free | 50 credits to start |
| Pro | $55/mo | 1,000 credits / month |
| Enterprise | Contact Sales | Custom |
Source: FullEnrich Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
FullEnrich offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
FullEnrich includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
FullEnrich Key Features
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FullEnrich
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
FullEnrich Integrations
FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by FullEnrich: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Use Case Recommendations
Best Fit for FullEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | FullEnrich | Groove by Clari |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 8 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FullEnrich serves the B2B lead data and contact enrichment side of an outbound stack and Groove by Clari the multi-channel sales outreach and engagement tracking side. FullEnrich publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FullEnrich for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between FullEnrich and Groove by Clari?
- FullEnrich is a data enrichment tool focused on B2B contact data, returning verified work emails, personal emails, and mobile phone numbers through waterfall enrichment across 25+ sources. Groove by Clari is a Salesforce-native sales engagement platform that automates email sequences, call logging, and analytics while keeping activity data in Salesforce.
- How much does FullEnrich cost compared to Groove by Clari?
- FullEnrich publishes three tiers: a Free trial with 50 credits, a Pro plan at $55/mo with 1,000 credits per month, and a custom-priced Enterprise plan. Groove by Clari lists a single plan with contact sales pricing and no published list price, so the two cannot be directly compared on cost.
- Can FullEnrich and Groove by Clari be used together?
- Yes, the article notes that many teams run one of each since the tools address different needs. FullEnrich handles finding accurate contact data for target accounts, while Groove by Clari handles coordinating outreach across email, phone, and social channels.
- What integrations does FullEnrich support?
- FullEnrich connects with HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus. This differs from Groove by Clari, which connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Who is Groove by Clari best suited for?
- Groove by Clari is built for teams that need multi-channel sales outreach and engagement tracking, particularly those already using Salesforce, since it offers deep Salesforce integration and auto-logs all activities natively into it. It also includes revenue intelligence via the Clari platform and account-based engagement workflows.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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