FullEnrich vs Wappalyzer: Data Enrichment Tool Comparison

FullEnrich vs Wappalyzer: Data Enrichment Tool Comparison

FullEnrich and Wappalyzer compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.

The Quick Answer

By each vendor's own wording, FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment, while Wappalyzer lists lead lists by technology and technology lookup. A capability both offer can appear under different names, so read both feature lists below.

Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.

Wappalyzer is Wappalyzer is a technographics provider that helps sales and go-to-market teams build prospect lists of companies by the technologies they use, enrich CRM records with company and technology data and monitor competitor installs. Plans are sized by technology lookups, email verifications and API credits.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FullEnrich Pricing (as of September 2026)

Source: FullEnrich Pricing

Wappalyzer Pricing (as of September 2026)

Source: Wappalyzer Pricing

Pricing Analysis

Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

Wappalyzer offers 4 pricing tiers compared to FullEnrich's 3, giving you more granularity as you scale.

Both platforms offer free tiers, so you can test each one before spending anything.

Features Breakdown

FullEnrich lists

• Waterfall enrichment across 25+ sources
• Mobile Phone Enrichment
• Work Email Enrichment
• Personal Email Enrichment
• Reverse Email Lookup
• Bulk CSV Enrichment
• and 2 more listed below

Wappalyzer lists

• Lead lists by technology
• Technology lookup
• Email verification
• Website alerts
• CRM enrichment
• API credits
• and 2 more listed below

FullEnrich Key Features

• Waterfall enrichment across 25+ sources
• Mobile Phone Enrichment
• Work Email Enrichment
• Personal Email Enrichment
• Reverse Email Lookup
• Bulk CSV Enrichment
• MCP Server
• Unlimited users included

Wappalyzer Key Features

• Lead lists by technology
• Technology lookup
• Email verification
• Website alerts
• CRM enrichment
• API credits
• Competitor analysis
• Market research

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by FullEnrich

• Waterfall enrichment across 25+ sources
• Mobile Phone Enrichment
• Work Email Enrichment
• Personal Email Enrichment
• Reverse Email Lookup
• Bulk CSV Enrichment
• MCP Server
• Unlimited users included

Listed only by Wappalyzer

• Lead lists by technology
• Technology lookup
• Email verification
• Website alerts
• CRM enrichment
• API credits
• Competitor analysis
• Market research

Integration Ecosystem

FullEnrich Integrations

FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.

Wappalyzer Integrations

Wappalyzer connects with: .

Integrations listed only by FullEnrich: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.

Use Case Recommendations

Best Fit for FullEnrich

• Budget-conscious teams looking for an affordable data enrichment tool
• Organizations with complex tech stacks needing broad integration support (8 integrations)
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Wappalyzer

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

FullEnrich and Wappalyzer both serve the B2B lead data and contact enrichment market. FullEnrich offers a more accessible entry point, while Wappalyzer starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit FullEnrich and Wappalyzer for current information.