FullEnrich vs ZoomInfo: Data Enrichment Tool Comparison
Compare FullEnrich and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
FullEnrich and ZoomInfo both start at $0/mo but serve different budgets and workflows. FullEnrich offers waterfall enrichment across 25+ sources with mobile phone enrichment starting at $55/mo for its Pro tier, while ZoomInfo provides 260M+ professional profiles and intent data with paid tiers reaching $3333/mo for enterprise-scale needs.
Key takeaways
- FullEnrich's Pro plan costs $55/mo for 1,000 credits per month, while ZoomInfo's Professional plan costs $1250/mo for 5,000 credits per year.
- ZoomInfo's Elite tier reaches $3333/mo for 10,000 credits per year, the highest listed price point between the two tools.
- FullEnrich lists 8 features and 8 integrations, including HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus.
- ZoomInfo lists 9 features and 6 integrations, including Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
- Both platforms offer a free tier, with FullEnrich providing 50 free credits to start and ZoomInfo's Lite plan offering 10 to 25 credits per month.
Reviewed and updated September 4, 2026
FullEnrich vs ZoomInfo: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to FullEnrich and ZoomInfo. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment, while ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
FullEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free trial | Free | 50 credits to start |
| Pro | $55/mo | 1,000 credits / month |
| Enterprise | Contact Sales | Custom |
Source: FullEnrich Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
ZoomInfo offers 4 pricing tiers compared to FullEnrich's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
FullEnrich Key Features
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FullEnrich
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
FullEnrich Integrations
FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by FullEnrich: Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Integrations listed only by ZoomInfo: Salesforce, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for FullEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | FullEnrich | ZoomInfo |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 8 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FullEnrich and ZoomInfo both serve the B2B lead data and contact enrichment market. FullEnrich offers a more accessible entry point, while ZoomInfo starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FullEnrich and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, FullEnrich or ZoomInfo?
- Both tools start at $0/mo, but paid tiers differ significantly. FullEnrich's Pro plan is $55/mo for 1,000 credits per month, while ZoomInfo's Professional plan costs $1250/mo for 5,000 credits per year, making FullEnrich the more budget-friendly option for smaller teams.
- What integrations does FullEnrich support?
- FullEnrich connects with HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus, totaling 8 integrations. This includes tools focused on automation and AI workflows, which sets it apart from ZoomInfo's more CRM and sales-engagement-focused integration list.
- What features does ZoomInfo offer that FullEnrich doesn't?
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, 150M+ direct emails, 135M+ verified phone numbers, 65M+ direct dials, intent signals covering 11K+ topics, technographic data, ZoomInfo Copilot AI, and GTM Studio. These are listed only by ZoomInfo, not by FullEnrich, based on each vendor's own wording.
- Do FullEnrich and ZoomInfo share any integrations?
- Yes, both tools integrate with HubSpot according to their published integration lists. Beyond that shared connection, FullEnrich lists integrations like Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus, while ZoomInfo lists Salesforce, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
- Which tool is better for budget-conscious teams?
- According to the article's use case recommendations, both FullEnrich and ZoomInfo are positioned as fits for budget-conscious teams looking for an affordable data enrichment tool, since both offer free tiers to start and scale up. The choice ultimately depends on expected usage and required features.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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