FunnelFLARE vs Groove by Clari: Sales Engagement Platform Comparison
Compare FunnelFLARE and Groove by Clari side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Compare FunnelFLARE and Groove by Clari side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Reviewed and updated September 4, 2026
FunnelFLARE vs Groove by Clari: Sales Engagement Platform Comparison
Sales teams evaluating multi-channel sales outreach and engagement tracking tools often narrow their shortlist to FunnelFLARE and Groove by Clari. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, FunnelFLARE lists appointment scheduling and email sequences, while Groove by Clari lists deep salesforce integration and multi-channel engagement flows. A capability both offer can appear under different names, so read both feature lists below.
FunnelFLARE publishes an entry price of $65/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
FunnelFLARE is Sales engagement software for sales process automation: email sequences, a sales dialer with call completion automation, appointment scheduling, website visitor tracking and deal and task automation, integrated natively with the CRM a rep already uses.
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Month to Month
Groove
FunnelFLARE Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Month to Month | $65/mo | Per user | Emails are rate limited to 500 per user per day or 50 per user per hour |
| Annual | $45/mo | Per user | Emails are rate limited to 500 per user per day or 50 per user per hour |
Source: FunnelFLARE Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
FunnelFLARE offers 2 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Appointment Scheduling
- Email Sequences
- Call Completion Automation
- Sales Dialer
- Visitor Tracking
- Deal and Task Automation
- and 2 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
FunnelFLARE Key Features
- Appointment Scheduling
- Email Sequences
- Call Completion Automation
- Sales Dialer
- Visitor Tracking
- Deal and Task Automation
- Power Dialer and Texting
- Behavior Tracking
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FunnelFLARE
- Appointment Scheduling
- Email Sequences
- Call Completion Automation
- Sales Dialer
- Visitor Tracking
- Deal and Task Automation
- Power Dialer and Texting
- Behavior Tracking
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
FunnelFLARE Integrations
FunnelFLARE connects with: Salesforce, Pipeline, Microsoft Dynamics, Pipedrive, Freshsales, Nimble, Zoho CRM, NoCRM, Slack, LeadsBridge, ActiveDEMAND, Zapier, Integrately, WordPress.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by FunnelFLARE: Pipeline, Microsoft Dynamics, Pipedrive, Freshsales, Nimble, Zoho CRM, NoCRM, LeadsBridge, ActiveDEMAND, Zapier, Integrately, WordPress.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Use Case Recommendations
Best Fit for FunnelFLARE
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | FunnelFLARE | Groove by Clari |
|---|---|---|
| Starting Price | $65/mo | Contact Sales |
| Top Tier Price | $45/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 14 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FunnelFLARE and Groove by Clari both serve the multi-channel sales outreach and engagement tracking market. FunnelFLARE publishes an entry price of $65/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FunnelFLARE and Groove by Clari for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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