GMass vs MailHeat: Cold Email Platform vs Email Warmup Tool Comparison
Compare GMass (cold email platform) and MailHeat (email warmup tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare GMass (cold email platform) and MailHeat (email warmup tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
GMass vs MailHeat: Cold Email Platform vs Email Warmup Tool Comparison
Sales teams building an outbound stack often weigh GMass, a cold email platform for cold email outreach, against MailHeat, an email warmup tool for email domain warming and deliverability. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
GMass is a cold email platform for cold email outreach; MailHeat is an email warmup tool for email domain warming and deliverability. By each vendor's own wording, GMass lists works inside gmail and unlimited emails, contacts, and campaigns, and MailHeat lists secure smtp connection and health & activity dashboard.
GMass offers a lower entry point at $29.95/mo compared to MailHeat at $69.99/mo.
If your priority is sending campaigns that land in the inbox and generate replies, GMass is the one built for it; for building sender reputation and improving inbox placement, that is MailHeat. Many teams run one of each.
Understanding the Core Difference
GMass is Gmail-based mass email and mail merge platform with unlimited emails, campaigns, and contacts directly inside Gmail.
MailHeat is Inbox warmup and deliverability platform that simulates the positive engagement mailbox providers reward across a warmup pool, with gradual pacing, a per-inbox health dashboard and deliverability expert consulting on the higher tiers.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Starter
GMass Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $29.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Premium | $39.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Professional | $59.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Teams (5 users) | $175/mo | Unlimited | Unlimited (Gmail limits apply) |
Source: GMass Pricing
MailHeat Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $69.99/mo | 1 account to warm (1 SMTP); 1 user | Up to 50 emails/day |
| Growth | $159.99/mo | Up to 3 accounts to warm (3 SMTPs); 2 users | Up to 200 emails/day per inbox |
| Scale | $479.99/mo | Up to 10 accounts to warm (10 SMTPs); 5 users | Up to 500 emails/day per inbox |
| Tailored Plan | Contact Sales | Unlimited accounts & SMTPs; unlimited users | Unlimited emails/day |
Source: MailHeat Pricing
Pricing Analysis
GMass is more affordable at the entry level ($29.95/mo vs $69.99/mo). For teams with tight budgets or those just getting started with cold email outreach and email domain warming and deliverability, this price difference matters.
Features Breakdown
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- and 4 more listed below
- Secure SMTP connection
- Health & activity dashboard
- Gradual warmup pacing
- Email & chat support
- Deliverability expert consulting
- Free Deliverability Audit
- and 2 more listed below
GMass Key Features
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
MailHeat Key Features
- Secure SMTP connection
- Health & activity dashboard
- Gradual warmup pacing
- Email & chat support
- Deliverability expert consulting
- Free Deliverability Audit
- Success Manager
- Free tools
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by GMass
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
Listed only by MailHeat
- Secure SMTP connection
- Health & activity dashboard
- Gradual warmup pacing
- Email & chat support
- Deliverability expert consulting
- Free Deliverability Audit
- Success Manager
- Free tools
Integration Ecosystem
GMass Integrations
GMass connects with: Gmail, Google Sheets, Zapier, Google Workspace.
MailHeat Integrations
MailHeat connects with: SMTP, Gmail, Google Workspace, Microsoft 365, Outlook.
Shared Integrations
Both tools integrate with: Gmail, Google Workspace.
Integrations listed only by GMass: Google Sheets, Zapier.
Integrations listed only by MailHeat: SMTP, Microsoft 365, Outlook.
Use Case Recommendations
Best Fit for GMass
- Budget-conscious teams looking for an affordable cold email platform
- Teams that need a wide feature set (10 capabilities listed)
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Best Fit for MailHeat
- Organizations with complex tech stacks needing broad integration support (5 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- Teams launching new email domains for outreach
- Organizations recovering from deliverability issues
Feature Comparison Summary
| Feature | GMass | MailHeat |
|---|---|---|
| Starting Price | $29.95/mo | $69.99/mo |
| Top Tier Price | $175/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 4 | 5 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your cold email outreach and email domain warming and deliverability requirements and monthly budget
- Estimate your expected email sending volume and warmup email volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
GMass serves the cold email outreach side of an outbound stack and MailHeat the email domain warming and deliverability side. GMass offers a more accessible entry point at $29.95/mo, while MailHeat starts at $69.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit GMass and MailHeat for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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