GMass vs NuReply: Cold Email Platform Comparison
Compare GMass and NuReply side by side. See pricing, features, and integrations to choose the right cold email platform for your needs.
GMass is a Gmail based mass email and mail merge platform starting at $29.95 per month with unlimited emails, contacts, and campaigns inside Gmail. NuReply is an AI driven cold email platform starting at $25 per month that personalizes emails, warms up sender reputation, and runs multi-step campaigns across connected accounts. The right pick depends on budget and feature needs.
Key takeaways
- GMass entry plan starts at $29.95/mo while NuReply entry plan starts at $25/mo.
- NuReply offers 6 pricing tiers ranging from $25/mo to $400/mo, compared to GMass's 4 tiers ranging from $29.95/mo to $175/mo.
- GMass integrates with Gmail, Google Sheets, Zapier, and Google Workspace.
- NuReply integrates with Gmail, Outlook, HubSpot, Zapier, and SMTP.
- NuReply is operated by DuoCircle LLC and uses AI to personalize each outgoing email.
Reviewed and updated September 4, 2026
GMass vs NuReply: Cold Email Platform Comparison
GMass and NuReply compete head-to-head in the cold email outreach space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, GMass lists works inside gmail and unlimited emails, contacts, and campaigns, while NuReply lists unlimited warm-up and unlimited sequences. A capability both offer can appear under different names, so read both feature lists below.
NuReply offers a lower entry point at $25/mo compared to GMass at $29.95/mo.
If your priority is sending campaigns that land in the inbox and generate replies, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
GMass is Gmail-based mass email and mail merge platform with unlimited emails, campaigns, and contacts directly inside Gmail.
NuReply is AI cold email outreach platform that personalizes each email with AI, warms up sender reputation and runs multi-step campaigns across many connected sending accounts. Plans are metered by email accounts, AI credits, stored contacts and monthly email volume. Operated by DuoCircle LLC.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Starter
GMass Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $29.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Premium | $39.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Professional | $59.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Teams (5 users) | $175/mo | Unlimited | Unlimited (Gmail limits apply) |
Source: GMass Pricing
NuReply Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $25/mo | 10,000 contacts; 500 AI credits | 30,000 monthly emails; 50 email accounts |
| Launch | $50/mo | 25,000 contacts; 1,200 AI credits | 80,000 monthly emails; 100 email accounts |
| Growth | $100/mo | 50,000 contacts; 3,000 AI credits | 160,000 monthly emails; 250 email accounts |
| Scale | $200/mo | 100,000 contacts; 5,000 AI credits | 350,000 monthly emails; 500 email accounts |
| Pro | $300/mo | 175,000 contacts; 7,000 AI credits | 700,000 monthly emails; 800 email accounts |
| Enterprise | $400/mo | 250,000 contacts; 9,000 AI credits | 1,000,000 monthly emails; 1,500 email accounts |
Source: NuReply Pricing
Pricing Analysis
NuReply offers the lower entry point ($25/mo vs $29.95/mo). Teams watching their budget will appreciate the savings, especially when starting out.
NuReply offers 6 pricing tiers compared to GMass's 4, giving you more granularity as you scale.
Features Breakdown
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- and 4 more listed below
- Unlimited Warm-up
- Unlimited Sequences
- Cold Email Writer
- Sentiment Analysis
- Multi-Variant Testing
- ESP Routing
- and 2 more listed below
GMass Key Features
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
NuReply Key Features
- Unlimited Warm-up
- Unlimited Sequences
- Cold Email Writer
- Sentiment Analysis
- Multi-Variant Testing
- ESP Routing
- API Access
- Email Warmer
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by GMass
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
Listed only by NuReply
- Unlimited Warm-up
- Unlimited Sequences
- Cold Email Writer
- Sentiment Analysis
- Multi-Variant Testing
- ESP Routing
- API Access
- Email Warmer
Integration Ecosystem
GMass Integrations
GMass connects with: Gmail, Google Sheets, Zapier, Google Workspace.
NuReply Integrations
NuReply connects with: Gmail, Outlook, HubSpot, Zapier, SMTP.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by GMass: Google Sheets, Google Workspace.
Integrations listed only by NuReply: Outlook, HubSpot, SMTP.
Use Case Recommendations
Best Fit for GMass
- Budget-conscious teams looking for an affordable cold email platform
- Teams that need a wide feature set (10 capabilities listed)
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Best Fit for NuReply
- Budget-conscious teams looking for an affordable cold email platform
- Organizations with complex tech stacks needing broad integration support (5 integrations)
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | GMass | NuReply |
|---|---|---|
| Starting Price | $29.95/mo | $25/mo |
| Top Tier Price | $175/mo | $400/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 4 | 5 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your cold email outreach requirements and monthly budget
- Estimate your expected email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
GMass and NuReply both serve the cold email outreach market. NuReply offers a more accessible entry point at $25/mo, while GMass starts at $29.95/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit GMass and NuReply for current information.
Frequently asked questions.
Frequently asked questions- How much does GMass cost compared to NuReply?
- GMass starts at $29.95/mo for its Standard plan and goes up to $175/mo for a 5 user Teams plan. NuReply starts at $25/mo for its Starter plan and goes up to $400/mo for its Enterprise plan. NuReply has the lower entry price of the two.
- Which platform has more pricing tiers, GMass or NuReply?
- NuReply has more pricing tiers than GMass. NuReply offers 6 tiers, Starter through Enterprise, while GMass offers 4 tiers, Standard through Teams, giving NuReply more granularity as a team scales.
- What integrations do GMass and NuReply support?
- GMass connects with Gmail, Google Sheets, Zapier, and Google Workspace. NuReply connects with Gmail, Outlook, HubSpot, Zapier, and SMTP. Both platforms share Gmail and Zapier as common integrations, while each has integrations the other does not list.
- What is the main difference between GMass and NuReply?
- GMass is a Gmail based mass email and mail merge platform that works directly inside Gmail with unlimited emails, contacts, and campaigns. NuReply is an AI cold email outreach platform that personalizes each email with AI, warms up sender reputation, and runs multi-step campaigns across many connected sending accounts, and it is operated by DuoCircle LLC.
- Which tool is better for a budget-conscious team?
- Both GMass and NuReply are listed as good fits for budget-conscious teams, but NuReply has the lower entry point at $25/mo compared to GMass at $29.95/mo. Teams watching their budget closely may find NuReply's starting price more appealing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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