GMass vs PersistIQ: Cold Email Platform vs Sales Engagement Platform Comparison
Compare GMass (cold email platform) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
GMass is a cold email platform built for Gmail-based mass outreach starting at $29.95/mo, while PersistIQ is a sales engagement platform for multi-channel outreach across email, phone, and social with custom pricing. GMass suits budget-conscious teams sending high-volume cold email; PersistIQ suits teams needing broader CRM integrations and multi-channel sequences. Many teams use both.
Key takeaways
- GMass entry pricing starts at $29.95/mo for the Standard plan, while its Teams plan for 5 users costs $175/mo.
- PersistIQ uses custom, contact-sales pricing for all plans rather than publishing fixed rates.
- GMass lists 10 features including a Spam Solver deliverability tool and inbox rotation, while PersistIQ lists 8 features including Sales Email AI and a 14-day free trial.
- PersistIQ integrates with 7 platforms including Salesforce, HubSpot, and Pipedrive, compared to GMass's 4 integrations such as Google Sheets and Google Workspace.
- Both platforms share Gmail and Zapier as common integrations, and GMass was founded in 2015.
Reviewed and updated September 2, 2026
GMass vs PersistIQ: Cold Email Platform vs Sales Engagement Platform Comparison
GMass (cold email platform) and PersistIQ (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
GMass is a cold email platform for cold email outreach; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, GMass lists works inside gmail and unlimited emails, contacts, and campaigns, and PersistIQ lists multi-channel sales outreach and prospecting.
GMass publishes an entry price of $29.95/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is sending campaigns that land in the inbox and generate replies, GMass is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
GMass is Gmail-based mass email and mail merge platform with unlimited emails, campaigns, and contacts directly inside Gmail.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
All plans
GMass Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $29.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Premium | $39.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Professional | $59.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Teams (5 users) | $175/mo | Unlimited | Unlimited (Gmail limits apply) |
Source: GMass Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
GMass offers 4 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
Features Breakdown
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- and 4 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
GMass Key Features
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by GMass
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
GMass Integrations
GMass connects with: Gmail, Google Sheets, Zapier, Google Workspace.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by GMass: Google Sheets, Google Workspace.
Integrations listed only by PersistIQ: Salesforce, Copper, Pipedrive, HubSpot, Outlook.
Use Case Recommendations
Best Fit for GMass
- Budget-conscious teams looking for an affordable cold email platform
- Teams that need a wide feature set (10 capabilities listed)
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Best Fit for PersistIQ
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | GMass | PersistIQ |
|---|---|---|
| Starting Price | $29.95/mo | Contact Sales |
| Top Tier Price | $175/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 4 | 7 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your cold email outreach and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected email sending volume and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
GMass serves the cold email outreach side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. GMass publishes an entry price of $29.95/mo, while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit GMass and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between GMass and PersistIQ?
- GMass is a Gmail-based cold email platform for mass outreach, while PersistIQ is a sales engagement platform for multi-channel outreach and engagement tracking across email, phone, and social channels. GMass focuses on inbox deliverability and mail merge, while PersistIQ focuses on prospecting and CRM-synced sequences.
- How much does GMass cost compared to PersistIQ?
- GMass starts at $29.95/mo for its Standard plan and goes up to $175/mo for a 5-user Teams plan. PersistIQ does not publish fixed pricing and requires contacting its sales team for a custom quote on all plans.
- Which integrations does each platform support?
- GMass integrates with Gmail, Google Sheets, Zapier, and Google Workspace, totaling 4 integrations. PersistIQ integrates with 7 platforms: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, and Zapier. Both platforms share Gmail and Zapier as common integrations.
- Is GMass or PersistIQ better for a small sales team?
- It depends on the workflow. GMass suits budget-conscious teams running high-volume cold email campaigns, while PersistIQ suits SDR teams running multi-channel outreach sequences and sales managers who need to track team engagement metrics across channels.
- Can I use both GMass and PersistIQ together?
- Yes, the article notes that many teams run one of each, using GMass for Gmail-based cold email outreach and PersistIQ for coordinating multi-channel outreach across email, phone, and social channels alongside CRM-synced engagement tracking.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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